Friday, March 21, 2025

Swoop Appoints Tomas Diaz as New Head of Moose Mobile, Aims for Further Growth

Swoop has announced the appointment of Tomas Diaz as the new Head of Moose Mobile, marking a significant leadership shift for the telecommunications provider. Diaz brings extensive experience from his previous role as Consumer and SMB General Manager at Symbio and joins Swoop nearly two years after its acquisition of Moose Mobile in November 2022.

A Strategic Appointment for Future Growth

Swoop’s CEO, Alex West, expressed excitement about Diaz’s new role, emphasizing his broad experience in telecommunications. “Tomas’s impressive career and wealth of experience will be a tremendous asset,” West said. He highlighted Diaz’s proven ability to drive growth, increase profitability, and improve customer experience.

This appointment is particularly critical as Swoop continues to expand nationally. With nine acquisitions since its public listing in May 2021, including Moose Mobile, Swoop has focused on solidifying its presence as a challenger in the competitive Australian telecom market.

Key attributes Diaz brings to his new role include:

  • Extensive experience in data analysis and product management.
  • Proven leadership in M&A activity and building high-performing teams.
  • A strong focus on customer experience and strategic planning.

West stated that Diaz’s expertise is timely as Swoop undergoes rapid growth. His focus will be on optimizing processes, driving financial success, and using advanced technology to improve customer experiences.

Australian telecom market

Moose Mobile’s Significant Growth Since Acquisition

Swoop’s acquisition of Moose Mobile added over 94,000 subscribers to its customer base, a number that has since grown to over 130,000. This growth has highlighted the successful integration of Moose Mobile into Swoop’s broader telecommunications offerings, strengthening the company’s position in the market.

Now, with Diaz at the helm, Moose Mobile is positioned to continue its upward trajectory. His strategy will focus on increasing Average Revenue per User (ARPU), improving EBITDA, and enhancing customer service standards. Diaz’s vision aligns with Swoop’s long-term goals, ensuring the company is prepared for further expansion.

Financial and Operational Success Amid National Expansion

Swoop has maintained steady growth across its operations, reporting revenue of AUD $88.9 million for the 2023-24 fiscal year. This represents a 14% increase compared to the previous year, a result of organic subscriber growth and improved service offerings.

The company’s operational costs have also been efficiently managed, comprising just 21% of revenue. Swoop’s EBITDA stood at AUD $16.4 million, reflecting a 6.4% year-on-year increase, further solidifying its financial health.

Swoop’s Key Financials FY 2023-24 Data
Revenue AUD $88.9 million
Year-on-Year Revenue Growth 14%
Subscriber Growth 18%, reaching 179,092 users
EBITDA AUD $16.4 million
Operational Expenses as Percentage of Revenue 21%

The continued success of Swoop’s infrastructure projects, including a 300-kilometre fibre network supported by a USD $36 million contract with a major Nasdaq-listed firm, has further enhanced the company’s market position. These projects are expected to expand Swoop’s fixed wireless and fibre services, catering to both businesses and households.

Looking Ahead: Innovation and Customer-Centric Goals

As Tomas Diaz steps into his new role, he aims to leverage his past experiences to push the Moose Mobile division toward greater innovation and operational efficiency. He expressed his excitement, saying, “This role presents a unique opportunity to leverage my extensive experience in telecommunications to drive innovation within the Moose Mobile division.”

His objectives for the next three years focus on:

  • Automating processes to streamline operations.
  • Leveraging the latest technology to enhance the customer experience.
  • Building a high-performing team dedicated to delivering substantial financial growth.

Swoop’s forward-looking strategy under Diaz’s leadership is clear: maintain the momentum of its national expansion, while simultaneously driving profitability and customer satisfaction. With the company’s ongoing investments in infrastructure and technology, it is positioned to keep up with the growing demand for faster and more reliable telecom services.

Davis Emily
Davis Emily
Emily is a versatile and passionate content writer with a talent for storytelling and audience engagement. With a degree in English and expertise in SEO, she has crafted compelling content for various industries, including business, technology, healthcare, and lifestyle, always capturing her unique voice.

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