Swoop has appointed Tomas Diaz as the new Head of Moose Mobile in a key leadership change for the telecom provider. Diaz, formerly the Consumer and SMB General Manager at Symbio, joins nearly two years after Swoop’s acquisition of Moose Mobile in November 2022. This move is designed to accelerate growth and strengthen Swoop’s position as a competitive force in the Australian market.
A Strategic Move for National Expansion
Swoop’s CEO, Alex West, expressed strong confidence in the new appointment. “Tomas’s impressive career and wealth of experience will be a tremendous asset,” West said. He noted Diaz’s track record of driving growth and improving customer experiences.
This leadership change is happening as Swoop continues its aggressive national expansion. The company has made nine acquisitions since its public listing in May 2021, with Moose Mobile being a significant part of its growth strategy. Diaz’s expertise is seen as vital for navigating this period of rapid expansion and solidifying Swoop’s market presence.
Key Priorities for the New Leadership
Tomas Diaz brings a diverse skill set to his new role at Moose Mobile. His background is expected to directly influence the division’s strategy and operational efficiency. His focus will be on optimizing processes and using technology to deliver better outcomes for customers.
Swoop highlighted several key attributes Diaz possesses:
- Extensive experience in data analysis and product management.
- Proven leadership in mergers and acquisitions (M&A) and building effective teams.
- A strong commitment to improving customer experience through strategic planning.
Diaz’s immediate goals include increasing the Average Revenue per User (ARPU), improving EBITDA, and raising customer service standards across Moose Mobile.
Moose Mobile’s Growth Since Acquisition
The acquisition of Moose Mobile has already proven to be a major success for Swoop. The deal initially added over 94,000 subscribers to Swoop’s customer base. That number has since climbed to over 130,000, demonstrating strong organic growth and successful integration.
This subscriber growth has significantly strengthened Swoop’s position in the mobile market. With Diaz now leading the division, the company is poised to build on this momentum and continue its upward trajectory.
Swoop’s Strong Financial Performance
The company’s strategic moves are supported by robust financial health. Swoop has managed its expansion while maintaining steady growth and profitability. The company’s key financials provide a clear picture of its recent success.
Swoop’s Key Financials FY 2023-24
| Data | |
| Revenue | AUD $88.9 million |
| Year-on-Year Revenue Growth | 14% |
| Subscriber Growth | 18%, reaching 179,092 users |
| EBITDA | AUD $16.4 million |
| Operational Expenses as Percentage of Revenue | 21% |
These figures, combined with major infrastructure projects like a 300-kilometre fibre network, show that Swoop is well-positioned for sustained growth.
Looking Ahead with Innovation and Customer Focus
As he steps into his new role, Tomas Diaz is focused on the future. “This role presents a unique opportunity to leverage my extensive experience in telecommunications to drive innovation within the Moose Mobile division,” he stated.
His plan for the next three years is clear. He aims to automate processes to streamline operations, use the latest technology to enhance the customer journey, and build a team dedicated to delivering substantial financial results. This forward-looking strategy aligns perfectly with Swoop’s goal to become a leading challenger in the telecom industry.
