The arrival of Santa Claus at CherryVale Mall in Rockford, Illinois, is signaling the official start of the holiday season, drawing in families and creating a much-needed surge in foot traffic for local retailers. This annual tradition is proving to be a win-win, bringing holiday magic to children while simultaneously boosting the local economy just in time for Christmas.
A Cherished Holiday Tradition for Rockford Families
For countless local families, a visit to see Santa at CherryVale Mall is a non-negotiable part of their Christmas preparations. It’s an experience that goes beyond just a simple photo op; it’s about creating lasting memories.
Many shoppers use the visit as the official kickoff for their holiday gift hunting. “We’ve done it every year,” one shopper mentioned, adding, “We’re definitely going to make a trip back just for the pictures with Santa.”
The pure joy it brings to children is the main attraction for parents like Luis Mendoza. “Her eyes were glowing, and she just started talking about what she wanted,” he shared, highlighting the magical moments that define the season for his family.
Holiday Magic Translates to a Business Boom
While families are making memories, mall businesses are seeing a welcome increase in activity. Santa’s workshop acts as a powerful magnet, pulling shoppers into the mall and encouraging them to stay longer. Amy Myers, the mall’s Leasing and Advertising Manager, confirmed the positive impact on stores.
“It puts people in the spirit,” Myers said. “Hopefully, they find some really nice deals for gifts to put under the tree or for the holidays.” The combination of festive decorations and Christmas music creates an inviting atmosphere that encourages browsing and buying.
Local Stores Feel the Festive Boost
Long-standing retailers like GQ Sports, a tenant for nearly 25 years, rely on this seasonal surge. The store’s owner, Gary Larson, is optimistic about the coming weeks, especially the crucial Saturdays leading up to Christmas.
“They’re in here all year long looking at different things, and mom and dad tell them, ‘Wait until Christmas.’ Hopefully, we see all those people come back,” Larson explained. He noted the perfect blend of festive fun and practical shopping, as families often turn a Santa visit into a productive trip for gifts and stocking stuffers.
Festive Fun for Furry Friends Too
CherryVale Mall is making the holiday experience inclusive for all members of the family, even the four-legged ones. A special event for pet photos with Santa adds another layer of excitement for the community.
This popular offering ensures that pets are not left out of the holiday festivities. Key details for the event include:
- What: Pet Photo Sessions with Santa
- When: Every Monday through December 16
- Who: All furry family members are welcome
Santa will be available for visits and photos right up until Christmas Eve, giving everyone ample opportunity to participate. Families are encouraged to check the mall’s official website for specific hours to plan their visit.
Frequently Asked Questions
Where is Santa located in CherryVale Mall?
Santa has set up his workshop in the mall, creating a festive destination for families. For the exact location within the mall, it is best to check the directory upon arrival or visit the CherryVale Mall website.
Do I need to make a reservation to see Santa?
While walk-ins are often welcome, many malls, including CherryVale, recommend booking a time slot online to reduce wait times. Check their website for reservation details and photo package pricing.
When is the best time to visit Santa to avoid crowds?
Typically, weekday afternoons are less crowded than evenings and weekends. Visiting earlier in the season, rather than waiting until the week before Christmas, can also help you avoid the biggest rushes.
Are there other holiday events happening at the mall?
Besides Santa’s visit and pet photo nights, malls often host other events like holiday concerts or craft fairs. The CherryVale Mall website’s event calendar is the best source for the most up-to-date information.
