Glasgow-based surfaces manufacturer, Rearo, has announced a major expansion with the opening of a new branch in Aberdeen. This strategic move is part of the company’s ambitious post-pandemic growth plan, aimed at enhancing its nationwide delivery network and capturing a larger market share. The family-run business is building on recent success, including a strong financial year and several high-profile contract wins across the United Kingdom.
A Strategic Move to Cover Northern Scotland
The new Aberdeen branch is a key part of Rearo’s plan to improve its distribution capabilities. Managing Director Graham Mercer explained that the new location addresses a significant gap in their network. It will allow the company to better serve both commercial and retail customers throughout the north and north-east of Scotland.
This addition strengthens an already robust logistics system. Rearo operates a 67,000 sq ft manufacturing facility in Govan and maintains storage depots in several key locations. These depots in Rosyth, Washington, Northampton, and Skelmersdale are positioned to ensure fast and efficient deliveries across the UK.
With the Aberdeen branch now operational, Rearo promises nationwide delivery within six weeks for commercial orders. This enhanced reach is crucial for meeting the demands of its growing client base.
Ambitious Financial Goals and Market Response
Rearo has set a bold target of increasing its commercial sales by over 100% in the next 12 months. This ambition is backed by strong recent performance and a clear strategy for market adaptation. The company has successfully navigated the challenges of the pandemic, capitalizing on the rising trend of do-it-yourself (DIY) home renovations.
This surge in domestic sales has significantly contributed to its financial recovery and growth. In the last financial year, Rearo’s turnover climbed to £9.65 million, with commercial products making up 22% of that total.
| Fiscal Year | Turnover (£ Million) | Commercial Sales (%) | Provisional Revenue Target (£ Million) |
|---|---|---|---|
| Last Year | 9.65 | 22 | 10.8 |
The company’s ability to pivot and meet consumer demand for home improvement materials has been a cornerstone of its recent success.
Securing High-Profile Contracts Across the UK
Rearo’s reputation for quality and reliability has helped it secure several major contracts with national clients. These projects demonstrate the company’s capacity to handle large and complex installations.
One of its most notable recent achievements was the installation of washroom panels at The Oval cricket ground in London. This project, along with others, reinforces Rearo’s position as a preferred supplier for high-profile venues.
Other significant projects include:
- Supplying and installing washroom panels for Alexander Dennis’s new electric bus factory in Larbert.
- Completing installations for Cambridge University and the University of Glasgow.
- Working with Stena Line at Fishguard in Wales and Maybole Town Hall in Ayrshire.
These contracts not only boost revenue but also enhance the company’s market presence and brand recognition across different sectors.
Future Outlook and Commitment to Innovation
Looking forward, Rearo is focused on maintaining its growth momentum. The company plans to continue its expansion and explore new market opportunities. A core part of its strategy is a commitment to quality, innovation, and adapting to consumer trends.
Rearo’s proactive approach ensures it remains a key player in the competitive bathroom and kitchen surfaces industry. The company is already planning several initiatives to drive future growth and solidify its market position. These plans include introducing new products, further improving its distribution network, and focusing on sustainability.
Mercer emphasized the company’s dedication, stating, “Our focus has always been on delivering top-notch products and exceptional service.” This customer-centric approach, combined with strategic expansion, positions Rearo for continued success in the years to come.
Frequently Asked Questions
What is Rearo?
Rearo is a family-run manufacturer of bathroom and kitchen surfaces based in Glasgow, Scotland. The company operates a large manufacturing plant in Govan and serves both commercial and retail customers across the UK.
Why did Rearo open a branch in Aberdeen?
The Aberdeen branch was opened to fill a gap in Rearo’s distribution network. It allows the company to more efficiently service clients in the north and north-east of Scotland, improving its nationwide delivery capabilities.
What are Rearo’s growth targets?
Rearo is aiming for over 100% growth in its commercial sales over the next 12 months. The company also has a provisional revenue target of £10.8 million for the upcoming year, up from £9.65 million last year.
What major projects has Rearo worked on?
Rearo has completed installations for several high-profile clients, including The Oval cricket ground, Alexander Dennis’s electric bus factory, Cambridge University, the University of Glasgow, and Stena Line.
How has the pandemic affected Rearo’s business?
While the pandemic initially caused disruption, Rearo has bounced back strongly. The company has benefited from an increased consumer appetite for DIY home renovations, which has driven a surge in domestic sales.
