Saturday, November 29, 2025

Malaysia Partners with Dassault for a New Auto Innovation Hub

In a major move to advance its automotive industry, Malaysia is partnering with global tech leaders to create a new hub for digital innovation. The Malaysia Automotive, Robotics and IoT Institute (MARii) has joined forces with Dassault Systemes and Feiran Technology. This collaboration aims to build a state-of-the-art centre of excellence, focusing on upskilling the workforce and driving technological growth in the sector.

A New Hub for Digital Automotive Excellence

This initiative represents a key step in Malaysia’s ambition to become a leader in automotive technology. The new centre of excellence will be powered by the 3DExperience platform from Dassault Systemes, a world-renowned software for design, simulation, and manufacturing. The goal is to prepare a new generation of professionals for the future of the automotive world.

Azul Reza Aziz, the CEO of MARii, stated, “This centre will serve as a catalyst for nurturing a future-ready workforce, aligned with the National Automotive Policy 2020 and the New Industrial Master Plan 2030.” The facility is designed to address real-world industry problems, boosting innovation and efficiency throughout the entire automotive supply chain.

The centre will not just be a training facility but a comprehensive hub for development. It will include specialized areas for automotive design, data analysis, and robotics to ensure a holistic approach to industry advancement.

Comprehensive Training to Build a Future-Ready Workforce

A central part of the agreement is the creation of the first Dassault Systemes training and certification centre in the new facility. This will provide in-depth training across several critical domains, helping local talent master the latest digital tools and methods.

The training programs will concentrate on key areas essential for modern automotive development.

  • Product Design: Focusing on creative and technical skills for designing the next generation of vehicles.
  • Manufacturing: Using advanced digital solutions to make production lines more efficient.
  • Simulation: Employing virtual tools to test and improve products before they are built.
  • Collaborative Operations: Using digital platforms to improve teamwork and project management.

Samson Khaou, an executive at Dassault Systemes, emphasized the importance of this plan. “Developing digital talent will give Malaysia a competitive edge across the entire automotive value chain,” he said. The use of virtual twin solutions is expected to change how cars are designed and made.

Specialized Facilities for Targeted Innovation

The centre of excellence will be equipped with specialized facilities, each targeting a critical area of the automotive industry. This structure ensures that both professionals and trainees get hands-on experience with cutting-edge technology. The practical focus is meant to bridge the gap between learning and real-world application.

FacilityPurposeKey Features
Automotive Styling StudioTo innovate vehicle design and aestheticsState-of-the-art design tools and software
Big Data Analytics CentreTo analyze and interpret large datasetsAdvanced data processing and visualization tools
Robotics CentreTo develop and apply robotic solutionsCutting-edge robotics and automation technology

These dedicated areas will not only foster new technologies but also serve as practical training grounds, ensuring the workforce is skilled in using the latest industry tools.

Strategic Vision for Future Growth

This collaboration between MARii, Dassault Systemes, and Feiran Technology is poised to fuel significant growth in Malaysia’s automotive sector. By combining their expertise, the partners aim to tackle both local and global industry challenges, from sustainability to market competition.

The partnership strongly aligns with the global shift towards electric vehicles and sustainable manufacturing. By focusing on virtual twin solutions, the initiative seeks to empower Malaysia’s automotive workforce to stay competitive. The long-term goals include promoting eco-friendly technologies, encouraging constant innovation, and building strong relationships between industry, schools, and government. This new centre is a clear sign of Malaysia’s commitment to digital transformation.

Frequently Asked Questions

What is the new automotive centre of excellence in Malaysia?
It is a new facility established through a partnership between MARii, Dassault Systemes, and Feiran Technology. The centre focuses on digital innovation, workforce training, and research in the automotive sector using the 3DExperience platform.

Who are the main partners in this automotive initiative?
The main partners are the Malaysia Automotive, Robotics and IoT Institute (MARii), the French software company Dassault Systemes, and its partner Feiran Technology.

How will this partnership benefit Malaysia’s automotive workforce?
It will provide targeted training and certification programs in key areas like product design, manufacturing, and simulation. This helps upskill local workers, making them proficient with the latest digital tools and ready for future industry demands.

What is the 3DExperience platform?
The 3DExperience platform is a business and innovation software solution by Dassault Systemes. It provides companies with a holistic, real-time view of their business activity and ecosystem, connecting people, ideas, data, and solutions in a single environment.

What are the key facilities in the new centre?
The centre will feature an Automotive Styling Studio for vehicle design, a Big Data Analytics Centre for data interpretation, and a Robotics Centre for developing automation solutions.

Titan Moore
Titan Moore
Titan Moore is a recognized lifestyle and travel expert, passionate about discovering hidden gems around the world. Titan's writing style is captivating, able to transport readers to faraway places, and providing deep insights about his travels, making his writing popular amongst readers who want to get inspired to learn about new destinations.

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