Heads Up For Tails, a premier brand specializing in pet supplies, has appointed Ilena Bose as its new Brand Lead. Bose announced her role change on social media, marking a significant step in her career, following her tenure at engin sciences as a marketing specialist. With over eight years of experience in brand strategy, digital marketing, and client engagement, Bose is expected to bring fresh insights and drive growth for the brand in an ever-competitive market.
A Dynamic Career in Brand Strategy and Marketing
Ilena Bose’s journey in the marketing world has been marked by her ability to lead successful campaigns across various sectors. Her previous experience at engin sciences helped her sharpen her skills in digital marketing and brand strategy. Bose also held a notable role at American Express, where she worked as a senior analyst, honing her analytical and strategic decision-making capabilities.
Notably, Bose has collaborated with some of the biggest brands globally, such as Adidas, Marks & Spencer, and National Geographic. Her work with these brands has ranged from managing large-scale marketing initiatives to devising strategies that increased brand visibility and consumer engagement.
Her new position at Heads Up For Tails signals the company’s intention to leverage Bose’s expertise in digital and content marketing to connect more deeply with pet owners and elevate the brand’s market presence.
Abhishek Mehta Moves on from Bagrry’s
In another significant industry movement, Abhishek Mehta, Head of Marketing at Bagrry’s, a leading FMCG food brand, has stepped down from his role. Mehta, who joined Bagrry’s in July 2023, is yet to announce his next venture. His departure leaves a noticeable gap, as Mehta played a pivotal role in strengthening Bagrry’s marketing strategies and fostering its growth in the competitive FMCG sector.
Mehta’s career spans nearly two decades, with extensive experience in advertising, digital marketing, and consumer behavior. Before joining Bagrry’s, Mehta was the head of digital marketing at Jubilant Foods. His leadership at IBS Fulcro, AdLift India, and 9zest further solidified his reputation in the marketing world.
His departure from Bagrry’s comes at a time when the FMCG sector is rapidly evolving, with brands increasingly relying on digital transformation to reach a broader audience. Mehta’s next move will be closely watched, given his experience and expertise in driving brand growth.
Jennifer Pandya’s Move from CaratLane to Skoda Auto
Another notable transition is Jennifer Pandya’s exit from CaratLane, where she held the position of Vice President of Marketing for four years. CaratLane, part of Tata Group’s Titan brand under Tanishq, has been one of the leading online jewelry platforms. Pandya’s contributions to CaratLane include strengthening its digital presence and improving customer engagement strategies.
Pandya is set to join Skoda Auto as its new marketing head, a move that highlights her versatility across industries. With nearly two decades of experience at companies like Shaadi.com and Times Group, she brings with her a vast array of skills in digital marketing, omni-channel strategies, and consumer insights.
Her switch to the automotive industry signals a strategic shift for Skoda Auto, likely aimed at deepening consumer engagement and expanding its market share. Pandya’s expertise in media planning, influencer marketing, and new market development will be critical in positioning Skoda Auto in an increasingly competitive sector.
Sonam Gautam to Lead Design at FCB Interface
Sonam Gautam, another key figure in the advertising and creative industry, has joined FCB Interface as the Head of Design and Executive Creative Director. Gautam’s 16 years of experience in luxury and beauty sectors, working with brands like Pantene, L’Oréal, and Maybelline, make her an asset to the agency.
Coming from the Good Glamm Group, where she spearheaded digital strategy for several beauty and personal care brands, Gautam’s new role at FCB Interface signals a design-first approach to the agency’s future work. Her expertise aligns with the agency’s vision for crafting visually impactful campaigns that resonate with modern consumers.
Rakesh Menon, Chief Creative Officer at FCB Interface, expressed confidence in Gautam’s ability to shape the agency’s creative direction, stating, “Sonam’s talent and passion for visually led campaigns perfectly align with our brand’s vision.” Gautam herself highlighted her enthusiasm for this new chapter, stating, “I’m excited to collaborate with the talented team at FCB Interface and create something extraordinary.”