The cost of living is putting pressure on many Australian households this festive season, threatening to make Christmas lunch a financial strain. But IGA, one of the country’s leading supermarket chains, believes it has a solution: a staggered shopping plan. By spreading purchases over several weeks, families can avoid the stress and expense of last-minute shopping.
Breaking Down the Christmas Countdown
IGA’s plan outlines a week-by-week approach to stocking up for the big day. Starting six weeks before Christmas, the strategy aims to reduce financial pressure and help families manage their budgets.
Here’s how IGA suggests pacing your shopping:
- Six weeks to go: Begin with pantry essentials like dried herbs, fruit, cling wrap, foil, and baking paper.
- Five weeks to go: Add chips, crackers, nuts, honey, sauces, and soft drinks to your cart.
- Four weeks to go: Focus on Christmas staples like ham, puddings, cakes, and candy canes. Freeze the ham to keep it fresh.
- Three weeks to go: Stock up on frozen fruits, vegetables, pastries, and seafood.
- Two weeks to go: Shop for turkey, salmon, mince pies, shortbread, and ice cream.
- One week to go: Finish with fresh produce, dairy products, dips, bacon, and pastries.
The plan also emphasizes pre-shopping preparation, such as building a detailed list and scoping out weekly catalog deals.
Beating the Christmas Chaos
According to Joseph Romeo, chair of IGA’s National Retailer Council, the staggered plan is designed to counter the “chaos” that often accompanies the festive rush.
“We know this time of year can be overwhelming,” Romeo said. “The last thing Aussies want to do is navigate a busy supermarket in a shopping centre.” He encouraged shoppers to take advantage of IGA’s weekly specials, which include half-price deals, to maximize value while spreading out costs.
This method isn’t just about easing financial strain—it’s also about avoiding crowded stores and saving time during the holiday rush.
Survey Highlights Grocery-Related Stress
A survey commissioned by IGA offers a glimpse into the holiday shopping habits and stressors of Australians:
- 64% of respondents admitted feeling stressed by the cost of groceries at Christmas.
- 31% confessed they leave shopping until the last week or don’t plan at all.
These numbers highlight the challenges many households face during the holiday season, underscoring the potential benefits of IGA’s staggered shopping plan.
Christmas Traditions Across Generations
The survey also revealed generational differences in Christmas menus. Australians under 35 are more likely to favor barbecue meats, roast lamb, and beef for their celebrations. Meanwhile, those over 55 lean towards prawns as a festive staple. This diversity reflects the evolving nature of Australian Christmas traditions, blending classic and contemporary elements.
Competing in a Crowded Market
IGA operates over 1,400 stores across Australia and competes against major players like Woolworths, Coles, and Aldi. While these competitors often dominate the conversation, IGA’s community-focused approach and tailored strategies like the staggered shopping plan aim to carve out a unique niche in the grocery market.
Smart Planning for a Festive Feast
In an era of rising costs, the staggered purchase plan provides a practical roadmap for families looking to celebrate without overspending. By planning ahead and shopping in stages, households can spread costs, avoid last-minute stress, and focus on what really matters: enjoying time with loved ones.
