Luxury and artistry met at Bloomingdale’s NYC flagship this past August with the debut of Capucine De Wulf’s fall jewelry collection. Founded by Juliska co-founder Capucine De Wulf Gooding, the brand showcased a dynamic range of pieces that embody femininity, self-expression, and empowerment. The pop-up experience, open to the public until January 2025, offers a closer look at the brand’s signature motifs and values.
A Botanical Wonderland in the Heart of Manhattan
The pop-up, nestled within Bloomingdale’s iconic 59th Street location, is much more than a display. With its theme, “Life is a garden. Let’s grow love!”, the space has been transformed into an immersive art piece. A towering 14-foot botanical tapestry welcomes shoppers into the world of Capucine De Wulf, where vibrant florals and bold colors symbolize growth, love, and beauty. Surrounding the tapestry, golden flower sculptures, each standing 5 feet tall, guide visitors deeper into the collection’s narrative.
Here, every detail in the display is intentional. The botanical theme, symbolic of Capucine De Wulf’s ethos, mirrors the way the jewelry brand sees women: as gardeners tending to the beauty of their own lives. This sentiment is carried through each intricately designed piece, as the brand encourages women to embrace their strength and authenticity.
The Highlight of the Collection: The Exclusive ‘Scarab Empress’ Set
Capucine De Wulf’s Fall 2024 collection makes a bold statement, but none more striking than the exclusive ‘Scarab Empress’ set. Specially designed for the Bloomingdale’s pop-up, the necklace and earring set is a fusion of opulence and mysticism. Gemstone scarab beetles, intricately designed in amethyst, onyx, tiger eye, labradorite, and turquoise, are nestled in 18K gold-plated brass, evoking ancient symbols of transformation, power, and protection.
The scarab beetle, an emblem of rebirth and renewal, underscores the collection’s theme of growth and transformation. The limited edition set is a nod to the brand’s signature style—timeless, intricate, and brimming with meaning.
For loyal followers of Capucine De Wulf, the ‘Scarab Empress’ is more than a fashion statement. It’s a collectible piece that speaks to the brand’s core values of love, empowerment, and heritage.
Crafted with Love: A Celebration of Womanhood
Every item in Capucine De Wulf’s collection serves as a physical embodiment of the brand’s philosophy: life is a garden, and women are its caretakers. The fall collection boasts an array of necklaces, bracelets, rings, and earrings designed for women at all stages of life. The pieces combine elegance with comfort, making them as wearable as they are luxurious.
Drawing inspiration from the powerful women in her life, Capucine De Wulf Gooding created her jewelry line to celebrate the complexity of womanhood. Each design is thoughtfully crafted to offer a sense of empowerment, whether through the bold statement pieces that command attention or the more subtle, delicate designs that whisper sophistication.
Through her collection, Capucine hopes to inspire self-expression, authenticity, and a deep connection to one’s own journey. The pieces reflect her belief that jewelry can be both an adornment and an affirmation of who we are.
Bloomingdale’s Pop-Up: A New Chapter in Brand Growth
The debut of Capucine De Wulf’s collection at Bloomingdale’s marks a major milestone for the brand. Known for its artisanal craftsmanship and timeless designs, the jewelry brand has earned a following among women who appreciate both style and meaning in their accessories. By creating a space where shoppers can experience the pieces firsthand, Capucine De Wulf is opening a new chapter in customer engagement.
The pop-up experience also introduces the brand to new audiences, particularly those who value craftsmanship and the deeper stories behind their jewelry. Shoppers can browse the Fall 2024 collection, including limited-edition pieces like the ‘Scarab Empress’, while taking in the lush, artistic surroundings of the pop-up.
For those unable to make it to the Bloomingdale’s event, the entire collection is available online at Capucine De Wulf’s official website. The pop-up’s limited run ensures that those who visit will have a truly unique shopping experience, one that blends fashion, art, and personal growth.
Looking Ahead: Growing Love, One Piece at a Time
As Capucine De Wulf continues to grow, the brand remains rooted in its mission to celebrate women in all their complexity. Each collection is a tribute to the power of femininity, from the smallest details of the design to the larger themes of love, self-expression, and empowerment that run throughout.
With the success of the Bloomingdale’s pop-up and the new collection, Capucine De Wulf is poised to become a household name in luxury jewelry. The brand’s vision, combined with its craftsmanship, ensures that it will continue to bloom in the garden of high fashion.