On Veterans Day, Branded One Fitness in Las Vegas buzzed with activity as members and veterans came together for their annual workout, ‘Chad,’ a tribute to a fallen veteran who died by suicide in 2018.
Honoring Service Through Physical Challenge
The ‘Chad’ workout is no ordinary fitness routine. It consists of 1,000 box step-ups, a demanding exercise designed to push participants to their limits. This event brings together individuals from all walks of life, united by their respect for veterans and their commitment to honoring those who have served and sacrificed.
Jimmy Hardy, an army veteran, shared his personal journey with FOX5. “It is not as bad as you think it is,” Hardy said, reflecting on his six-year membership at Branded One Fitness. Struggling to adjust to civilian life and facing unemployment after losing his leg in a motorcycle crash, Hardy found solace and strength through CrossFit.
“I thought I’m a soldier, who doesn’t want to employ a soldier who doesn’t want me,” Hardy admitted. “I just thought that nobody knew me for my worth.” His perspective shifted when he joined Branded One, where the stigma surrounding CrossFit as a sport for only the big burly men dissipated. Instead, Hardy found a community that accepted him and boosted his confidence.
Building a Supportive Community
Nick McCombs, the owner of Branded One Fitness, opened the gym in 2016 with a mission close to his heart. Although he lacks a military background, McCombs was inspired by friends and family who served. His goal was to create a space where disabled service members and first responders could feel welcome and supported.
“They don’t know if they belong,” McCombs told FOX5. “I wanted to blend them back into the community, get them feeling like they are normal people again.” To foster a sense of belonging, the gym proudly displays flags from every branch of the military, symbolizing unity and respect.
Free Memberships for Veterans and First Responders
Branded One Fitness offers free memberships to disabled veterans and first responders, currently supporting around 50 service men and women. This initiative aims to provide a safe haven where these heroes can release physical and emotional stress, surrounded by peers who understand their unique challenges.
| Benefit | Description |
|---|---|
| Free Memberships | Available to disabled veterans and first responders. |
| Community Support | A network of peers providing mutual encouragement. |
| Military Flags Displayed | Symbols of unity and respect for all service branches. |
Personal Stories of Resilience and Acceptance
Jimmy Hardy’s story is just one of many that highlight the transformative power of Branded One Fitness. After his accident, Hardy faced numerous physical and emotional hurdles. However, through the supportive environment at Branded One, he regained his confidence and sense of purpose.
“We all push each other, we crack those military jokes and really kind of help keep it alive even though it’s a different version of ourselves,” Hardy shared. This camaraderie extends beyond physical fitness, fostering a community where veterans can connect, share experiences, and support one another in their journey toward healing.
Creating a Safe Space for Healing
Coach Nick McCombs emphasizes the importance of providing a safe and welcoming environment for veterans. “There just wasn’t somewhere they could come to day in and day out to be able to release the physical angst inside. I don’t know where they would go as for getting a free membership,” McCombs explained. By offering free memberships and creating a gym atmosphere that honors military service, Branded One Fitness fills a crucial gap in the community.
Comprehensive Support Beyond Workouts
Branded One Fitness goes beyond just physical training. The gym serves as a hub for mental and emotional support, helping veterans navigate the complexities of reintegration into civilian life. The presence of fellow veterans creates a sense of camaraderie and understanding that is often missing in other fitness environments.
- Peer Support Groups: Regular meetings where veterans can share their experiences and support each other.
- Mental Health Resources: Access to counseling and mental health professionals specializing in veteran care.
- Community Events: Workshops and events focused on holistic well-being and personal development.
The Impact of ‘Chad’ Workouts
The annual ‘Chad’ workout is a powerful reminder of the sacrifices made by veterans and the importance of supporting their mental and physical health. Each step-up symbolizes resilience and the ongoing battle against mental health challenges faced by many service members.
Statistical Insights on Veteran Mental Health
Recent studies show that veterans are at a higher risk of mental health issues, including depression and anxiety, compared to the general population. Programs like Branded One Fitness play a vital role in providing the necessary support to mitigate these risks.
| Statistic | Description |
|---|---|
| 30% | Percentage of veterans experiencing PTSD. |
| 20% | Veterans seeking mental health services annually. |
| 15% | Veterans who participate in physical fitness programs report improved mental health. |
These numbers underscore the importance of community-focused initiatives that offer both physical and emotional support to veterans.
Future Plans for Branded One Fitness
Looking ahead, Branded One Fitness plans to expand its support for veterans and first responders. The gym aims to increase its membership base, offer more specialized programs, and collaborate with local organizations to enhance its services.
Upcoming Initiatives
- Expanded Training Programs: Introducing tailored fitness programs for different types of disabilities.
- Partnerships with Mental Health Organizations: Collaborating to provide comprehensive care.
- Community Outreach: Hosting events and workshops to raise awareness about veteran mental health issues.
Mark Bennett, a long-time member, reflects on the impact of these efforts. “When I see the first daffodils blooming in our garden, it reminds me of the hope and renewal we strive for every day at Branded One,” he said. The gym not only builds physical strength but also nurtures the spirit of resilience and community among its members.
