Sabre Corporation, a leading travel technology company, has entered into a major multi-year partnership with Saga Travel Group. This collaboration is set to redefine the travel landscape for individuals over 50. By integrating Sabre’s advanced technology and vast marketplace, Saga aims to deliver more personalized and diverse travel experiences, streamlining its operations for a new era of senior travel.
A Strategic Move to Enhance Senior Travel
This partnership represents a significant strategic move for both companies. Saga Travel Group, a specialist in the senior travel market, gains powerful tools to create highly customized holiday packages. The goal is to move beyond standard offerings and provide unique journeys that cater specifically to the interests and needs of their clientele.
The agreement is designed to future-proof Saga’s business, giving them the technological edge needed to compete and innovate. By leveraging Sabre’s global reach, Saga can now offer a much wider range of options while improving the efficiency of its booking and management processes.
Expanding Horizons with Sabre’s Vast Marketplace
At the heart of this collaboration is access to Sabre’s extensive travel marketplace. This opens up a world of new possibilities for Saga’s customers, dramatically increasing the variety and quality of the travel components they can choose from.
This integration provides Saga with direct access to an impressive inventory. The marketplace includes more than 400 airlines and 2 million lodging options globally, ensuring competitive pricing and availability.
The expanded network includes:
- Hundreds of tour operators for unique local experiences
- Comprehensive rail and car rental services
- A wide selection of global cruise providers
This vast selection allows Saga’s teams to curate intricate and appealing travel packages with greater ease and flexibility.
Upgrading Technology for Seamless Operations
Beyond expanding travel options, the partnership focuses heavily on technological enhancement. Sabre’s solutions are built to simplify complex workflows, which will directly benefit Saga’s internal teams by making their processes faster and more intuitive.
A key element of this technological upgrade is the seamless integration with Tigerbay. Tigerbay is Saga’s primary point-of-sale application provider, and ensuring a smooth connection was crucial. This successful integration has been a cornerstone of the partnership, meeting Saga’s specific operational requirements without disrupting their existing systems.
Leadership Voices on the Landmark Partnership
Leaders from both organizations have expressed strong optimism about the collaboration and its potential to impact the market.
John Constable, CEO of Saga Travel Group, highlighted the strategic alignment between the companies. “Sabre has demonstrated an understanding of our business objectives and has given us the tools to support our goals,” he said, emphasizing the importance of the new tools for Saga’s future growth.
Nisha Botevyle, Sabre’s Director for Strategic Development in EMEA, commented on the success of meeting Saga’s complex needs. “At Sabre, we were able to respond to all three of these demands successfully, and this now represents one of the most significant travel partnerships in recent years.”
