Luxury jewelry brand Capucine De Wulf has unveiled its Fall 2024 collection with an immersive pop-up experience at Bloomingdale’s iconic New York City flagship store. Founded by Juliska co-founder Capucine De Wulf Gooding, the brand’s new line celebrates femininity and empowerment. The pop-up, which launched in August, offers shoppers a unique look into the brand’s artistic vision and will remain open until January 2025, marking a significant milestone for the growing company.
An Immersive Botanical Experience in NYC
The pop-up at Bloomingdale’s 59th Street location is more than just a retail space; it’s an art installation. The theme, “Life is a garden. Let’s grow love!”, is brought to life with a stunning 14-foot botanical tapestry that greets visitors.
This vibrant centerpiece sets the tone for the entire experience. Surrounding the tapestry are 5-foot tall golden flower sculptures that guide shoppers through the collection. The botanical theme is central to the brand’s identity, symbolizing growth, love, and the beauty of life.
Capucine De Wulf’s philosophy sees women as gardeners tending to their own lives, a sentiment woven into every piece of jewelry. The display is carefully designed to reflect this ethos, encouraging women to embrace their own strength and authenticity through self-expression.
The ‘Scarab Empress’ Set: An Exclusive Highlight
While the entire Fall 2024 collection is impressive, the standout is the ‘Scarab Empress’ set, designed exclusively for the Bloomingdale’s pop-up. This limited-edition necklace and earring set combines opulence with deep, mystical meaning.
The design features intricately crafted scarab beetles, an ancient symbol of rebirth, transformation, and protection. The use of the scarab beetle perfectly aligns with the collection’s overarching theme of personal growth and renewal. This set is not just an accessory but a meaningful statement piece.
The scarabs are made with a variety of beautiful gemstones nestled in 18K gold-plated brass. The gemstones include:
- Amethyst
- Onyx
- Tiger Eye
- Labradorite
- Turquoise
For the brand’s dedicated followers, the ‘Scarab Empress’ is a collectible item that embodies the core values of love, empowerment, and heritage that Capucine De Wulf stands for.
Celebrating Womanhood Through Intricate Design
Every item in the Fall 2024 collection is a testament to the brand’s mission to celebrate women. The collection features a wide range of pieces, including necklaces, bracelets, rings, and earrings, all designed to be both elegant and comfortable for everyday wear.
Inspired by the strong women in her own life, Capucine De Wulf Gooding has crafted a line that honors the complexity of womanhood. The pieces are designed to be more than just adornments; they are affirmations of who we are. From bold, attention-grabbing statement pieces to delicate designs that whisper sophistication, there is something for every woman at every stage of her life.
A Major Milestone for the Luxury Brand
The launch at Bloomingdale’s represents a new chapter of growth for Capucine De Wulf. Known for its artisanal quality and meaningful designs, the brand has built a loyal following. This pop-up allows a wider audience to experience the craftsmanship firsthand.
It provides a physical space where new customers can connect with the brand’s story and values. Below are the key details of the pop-up event.
| Event Detail | Information |
|---|---|
| Event | Capucine De Wulf Fall 2024 Collection Pop-Up |
| Location | Bloomingdale’s Flagship, 59th Street, NYC |
| Duration | August 2024 – January 2025 |
| Featured Collection | Fall 2024, including the exclusive ‘Scarab Empress’ set |
For those unable to visit the NYC location, the entire Fall 2024 collection is also available for purchase on the brand’s official website. This move ensures that the brand’s message of empowerment and beauty can reach customers everywhere.
