Zurich Insurance (Hong Kong) has solidified its position as a sustainability leader by winning the “Excellence in ESG and Sustainability Award” for the third consecutive year. The company also announced a major partnership with green-tech firms Negawatt Utility and Cornerstone Technologies. This collaboration aims to promote eco-friendly habits across Hong Kong through a rewards-based mobile application, blending insurance with actionable environmental change.
A Continued Legacy in ESG Excellence
Zurich’s latest award from the Hong Kong Insurance Awards is a testament to its long-standing commitment to Environmental, Social, and Governance (ESG) principles. This marks the third straight year the company has been recognized for its efforts, highlighting its consistent leadership in the sustainable insurance sector.
As the first international insurer to support the Paris Agreement, Zurich has set an ambitious goal to achieve net-zero emissions in its operations by 2030. The company’s strategy extends beyond internal policies, aiming to influence customer behavior and create a wider community impact through innovative products and services.
This sustained focus on ESG is not just about compliance but is woven into the core of Zurich’s business model.
A New Alliance for a Greener City
To accelerate its mission, Zurich has formed a strategic alliance with two prominent local companies. This partnership creates a powerful ecosystem designed to make sustainable living more accessible and rewarding for the people of Hong Kong.
The collaboration brings together distinct strengths:
- Negawatt Utility Limited: The company behind ZERO2, Hong Kong’s largest ESG rewards app. It uses gamification to encourage users to adopt sustainable habits by offering discounts and gifts from green merchants.
- Cornerstone Technologies: A leading provider of electric vehicle (EV) charging solutions, making green transportation a more convenient option for the city’s residents.
Together, these three organizations aim to build a framework that encourages and rewards tangible carbon reduction efforts.
Gamifying Sustainability with Real-World Rewards
The partnership’s core is a unique model that leverages technology to drive behavioral change. By connecting their services, the companies offer a seamless way for individuals to contribute to a lower carbon footprint.
Users can perform eco-friendly actions, such as charging their electric vehicles at a Cornerstone station, and earn rewards directly through the ZERO2 app. Zurich enhances this incentive by offering exclusive insurance discounts to participants, directly linking positive actions to financial benefits.
This approach ensures that the initiative has a measurable impact. The ZERO2 app includes data tracking and verification tools, allowing for accurate evaluation of the program’s success. This governance element is crucial for refining ESG strategies and maximizing carbon reduction outcomes over time.
Engaging Customers with the ZURICH COMMUNITY
Zurich is taking its customer engagement a step further by launching the ZURICH COMMUNITY within the ZERO2 app. This dedicated feature will serve as a hub for users to access the latest news on Zurich’s sustainability initiatives, learn about green products, and stay connected with the company’s ESG journey.
By creating this digital community, Zurich empowers its customers to become active participants in its environmental mission. It transforms the traditional insurer-client relationship into a collaborative partnership focused on creating a more sustainable future for everyone. This initiative demonstrates a modern approach to corporate responsibility, where community involvement is key.
