The Allan Labor Government is backing the expansion of US-based tech company Podium in Melbourne, a move set to create 55 new skilled jobs. This initiative supports Victoria’s growing digital technology sector and reinforces the state’s position as a leading hub for innovation. Podium’s expansion is fueled by its success with new AI tools and payment systems, aiming to help local businesses enhance their online presence and customer service.
Podium’s Rapid Growth and Melbourne’s Role
Podium has seen remarkable growth since it began as a small project in 2014. Today, it is a tech unicorn valued at US$3 billion with over 1,000 employees around the world.
The company established its Australian subsidiary in Melbourne in 2018 with support from the Victorian government. This operation has since become its Asia-Pacific headquarters and largest international office. This choice highlights Melbourne’s strong appeal to global tech companies looking for a strategic base to expand.
Podium currently serves more than 4,000 customers across Asia from its Melbourne hub. The company’s growth is expected to accelerate with the local launch of innovative products that have already proven successful in the US, including advanced VoIP phone and payment systems.
A Strategic Boost for Victoria’s Tech Economy
The expansion of companies like Podium is a significant contributor to Victoria’s thriving digital economy. In 2023 alone, the state’s tech sector added $35.6 billion to the economy, demonstrating its critical role in driving growth.
Victoria is home to a robust tech ecosystem, with over 279,000 professionals working across more than 22,500 businesses. This deep talent pool and supportive business environment make it an ideal location for tech investment and innovation. The government’s focus on fostering this sector continues to pay off.
Government and Industry Leaders Applaud the Move
Key leaders have praised the partnership, emphasizing its benefits for the state. Minister for Economic Growth Tim Pallas stated that backing innovative companies like Podium is essential for creating high-skill jobs and strengthening the economy. He noted that Victoria is increasingly seen as the top destination for tech firms to establish and grow their operations.
Brad Granger, Podium Australia’s Country Manager, echoed this sentiment. He expressed the company’s commitment to revolutionizing how Victorian businesses engage with their customers. Granger affirmed Podium’s dedication to expanding its presence and investment in Melbourne.
Victoria’s Vision for a Tech-Driven Future
This initiative is part of a broader strategy by the Victorian government to secure the state’s future as a leader in technology and innovation. By actively attracting overseas investment, the government is building a sustainable and competitive economy.
During the 2022/23 period, these efforts successfully secured $4.3 billion in foreign capital, which helped create 2,500 local jobs. The government’s long-term strategy focuses on several key areas to maintain this momentum.
- Attracting global technology leaders to establish a presence in the state.
- Investing in the development and adoption of AI-driven solutions.
- Creating a pipeline of high-value, skilled jobs for Victorians.
By continuing to back tech firms, Victoria is positioning itself to stay ahead on both national and international stages.
