A PDF glitch in SEGA SAMMY’s latest management report quietly leaked sales numbers for some of its biggest games — and fans have taken notice.
On June 18, SEGA SAMMY published its 2025 Management Meeting presentation. It looked routine. Nothing out of the ordinary, except for a small grey box on page 25. But some sharp-eyed readers noticed something odd — you could highlight the greyed-out area and copy what was underneath. And just like that, detailed global sales data for 12 major titles was out in the open.
What the Leaked Sales Numbers Tell Us
Let’s start with the biggest surprise: Persona 5 Royal is an absolute monster.
It’s moved 7.25 million units in total, easily topping the list. Even more interesting is the sharp spike during FY2023 and FY2024, likely thanks to the remastered version hitting modern platforms.
Yakuza: Like a Dragon came in next with a solid 2.86 million, showing long legs over multiple fiscal years. Shin Megami Tensei V, boosted by its expanded version Vengeance, clocked 2.11 million — almost half of which sold in FY2025 alone.
Meanwhile, Persona 3 Reload, only launched in early 2024, already pushed past 2 million copies, with momentum still strong. That’s a big win for ATLUS.
Sonic’s Mixed Results
SEGA’s blue blur isn’t exactly struggling, but there’s a clear story here.
Sonic Frontiers is SEGA’s best-performing Sonic game in this batch with 4.57 million units sold. But here’s the thing — most of those were in FY2022, suggesting the initial buzz didn’t carry forward as strongly.
Compare that to Sonic Superstars, which sold 2.43 million, but without the same early fireworks. It’s a slower burner. The most consistent? Surprisingly, Team Sonic Racing — despite releasing years ago, it’s still quietly putting up numbers and sits at 3.5 million overall.
Not every Sonic title’s a headline, but clearly, there’s a loyal audience.
Persona and Yakuza Franchises Are Carrying ATLUS and RGG Studio
It’s not just Persona 5 Royal making waves.
Persona 3 Reload has become a huge early success with 2.07 million sold. Meanwhile, Like a Dragon: Infinite Wealth launched this year and has already hit 1.66 million.
Let’s break it down:
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Infinite Wealth sold 1.18 million in FY2024 alone
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Another 480,000 came in FY2025
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Combined, that’s more than Like a Dragon Gaiden, which stands at 960,000
And Yakuza: Like a Dragon? It’s been steadily climbing year after year, and its 2.86 million shows just how much this series has grown since shifting toward turn-based gameplay.
Persona, in particular, is hitting a cultural stride ATLUS hasn’t seen before.
Total War Keeps Chugging Along — Quiet but Profitable
The Creative Assembly’s Total War series didn’t steal headlines, but it’s still pushing numbers in the background.
Total War: Three Kingdoms remains the top dog of the franchise in this report, with 3.21 million sold. But it’s been tapering off lately — just 70,000 sold in FY2025.
Meanwhile, Total War: Warhammer III sits at 2.34 million, most of it frontloaded in its release year.
Here’s a quick look at both titles across fiscal years:
| Title | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | Total |
|---|---|---|---|---|---|---|---|
| Total War: Three Kingdoms | 2.1m | 410k | 230k | 230k | 170k | 70k | 3.21m |
| Total War: Warhammer III | 0 | 0 | 960k | 580k | 420k | 380k | 2.34m |
They’re not flashy, but these games have long tails — and PC players are still buying.
The Leak Wasn’t Just an Oops — It Was a Full-On Transparency Gaffe
Let’s be clear — this wasn’t some data-mined back-end server exploit or some deliberate whistleblowing.
SEGA SAMMY literally left the text inside the PDF, just hidden behind a grey box. You didn’t need software tricks or code. You could just highlight the area and copy-paste it like any Word doc. Oof.
People quickly began sharing the chart online. Reddit threads, ResetEra posts, gaming journalists — the word spread fast. The chart’s now being cited in sales projections and game industry analysis across the web.
SEGA hasn’t commented on the leak yet. But given the reception, they might just leave it alone. After all, it doesn’t make them look bad. Quite the opposite.
Why This Leak Actually Makes SEGA Look… Pretty Good?
Oddly enough, this “oops” may work in SEGA’s favor.
The numbers show momentum. Strong sales. Long tails. Especially in franchises like Persona and Like a Dragon — and even surprise sustainability from Team Sonic Racing.
What does that suggest?
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ATLUS’s remake and remaster strategy is paying off.
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RGG Studio’s shift to international appeal is working.
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Sonic still has clout — just with different pacing.
The only odd one out is Sonic Superstars, which seemed to underperform expectations. But with over 2.4 million units sold, even that’s hardly a disaster.
The data may have slipped out the back door, but it paints a surprisingly confident picture of SEGA’s gaming portfolio heading into FY2026.
