Meghan Markle’s new Netflix show, “With Love, Meghan,” is not just a streaming hit; it’s a commercial phenomenon. Since its debut, the Duchess of Sussex’s on-screen wardrobe and curated online store have sparked a buying frenzy, causing items to sell out in hours. This direct move into e-commerce, however, has also fueled a debate, with critics questioning the venture while fans eagerly add her picks to their carts.
The “Meghan Effect” in Full Force
The immediate impact of Meghan’s style choices on retail is staggering. Fashion brands featured in the series have seen an unprecedented surge in demand, confirming that her influence remains as powerful as ever. This “Meghan Effect” has turned casual on-screen appearances into major sales events for several companies.
Lyndie Benson, the founder of Bleusalt, witnessed this firsthand. Her company sold 300 T-shirts in a single day after Markle wore one on the show. “She is in a league of her own,” Benson stated, highlighting the Duchess’s unique ability to drive consumer behavior. Other brands have reported similar success stories.
The rapid sales demonstrate a clear trend among consumers who are eager to replicate her style. One shopper, Alexandra McCormick, summed up the sentiment perfectly: “They are like, ‘Meghan can’t do anything right. Also, I just bought her sweater!'”
| Brand | Item | Sales Impact |
|---|---|---|
| La Ligne | Jeans | 500 pairs sold in two weeks |
| Crocs | $40 Clogs | Sold out in several sizes within days |
| Jenni Kayne | $395 Sweater | Flew off the shelves |
| Ulla Johnson | $950 Dress | Rapid spike in demand |
ShopMy Storefront Ignites Controversy
Adding to the buzz, Meghan recently launched a ShopMy storefront, a platform that allows her to earn commissions from recommended products. The page features a “handpicked and curated collection” of items she personally uses, complete with affiliate links that generate revenue for her.
This entrepreneurial move has drawn sharp criticism from some royal watchers, who have labeled it “crass” and “shameless.” They argue that it is unbecoming for a former senior royal to capitalize on her status in such a direct commercial way.
However, a source close to the Duchess defended the venture, emphasizing its authenticity. The goal, they explained, is to “thoughtfully share products she genuinely loves” and uplift brands she believes in. According to the source, the storefront is about “highlighting what truly supports her daily life as a mom, founder, and advocate,” not just making money.
Beyond the Wardrobe: Home Goods Also See a Surge
Meghan’s influence extends far beyond her closet. Items featured in her home on “With Love, Meghan” are also selling out quickly, proving that her taste in decor is just as popular as her fashion sense. Fans are rushing to buy the exact home goods she uses, from kitchenware to serving dishes.
Amanda Dishaw of the Meghan’s Mirror style archive has been tracking the sales of these items. Her data shows just how quickly viewers are acting on what they see.
- Le Creuset Enamel Dishes: Over 300 units in Meghan’s preferred cream color were sold within two weeks.
- Crate & Barrel Glass Bowls: Nearly 200 bowls were purchased after she used them to make a yogurt parfait on the show.
The trend has also boosted traffic for style bloggers. Susan Courter, who runs the What Meghan Wore blog, saw her monthly page views triple from 50,000 to 150,000. She noted that readers even purchased over 80 pairs of affordable Saint Laurent sneaker alternatives from Quince after she recommended them.
A Glimpse into a Future Lifestyle Brand?
With the undeniable success of both the show’s fashion influence and the ShopMy storefront, many are wondering what Meghan’s next move will be. Her ability to drive sales is now proven, opening the door for a much larger commercial strategy.
Speculation is growing that this could be the first step toward building a comprehensive lifestyle empire, much like Gwyneth Paltrow’s successful brand, Goop. While critics may continue to voice their disapproval, the sales figures tell a different story. Thousands of consumers are voting with their wallets, and it is clear they are buying everything Meghan is selling. This powerful connection with her audience is something that cannot be ignored.
Frequently Asked Questions
What is Meghan Markle’s new Netflix show called?
Her new series is titled “With Love, Meghan.” It debuted on Netflix on March 4 and features insights into her life, including her personal style and home.
How is Meghan Markle making money from her fashion choices?
She has launched a ShopMy storefront where she curates and recommends products. Some of these items have affiliate links, which means she earns a commission on any sales made through her page.
Which brands have sold out items because of the show?
Several brands have seen products sell out, including J.Crew, Jenni Kayne, Sézane, Ulla Johnson, La Ligne, and Crocs. Home goods brands like Le Creuset and Crate & Barrel have also experienced a significant sales boost.
Why is Meghan Markle’s ShopMy store controversial?
Some royal insiders and critics have called the venture “shameless,” arguing that a member of the royal family shouldn’t be capitalizing on their personal brand for financial gain through affiliate marketing.
What could be next for Meghan Markle’s business ventures?
Many experts and royal watchers believe this is the beginning of a larger commercial plan. There is speculation that she could expand her influence into a full-fledged lifestyle brand similar to Gwyneth Paltrow’s Goop.
