The Jackfruit Company, known for its plant-based meat alternatives, has successfully raised an additional $5 million. This funding extends its Series B round, bringing the total to $33 million. The new capital will fuel the company’s plans to expand its sales team and develop new products for retail and foodservice channels, solidifying its leadership in the jackfruit protein market amid a consolidating industry.
A Fresh Injection of Capital for Growth
The latest $5 million investment was led by The Jackfruit Company’s existing backers, including InvestEco, Creadev, and Grosvenor Food & AgTech. This continued support highlights strong investor confidence in the company’s vision and performance.
Annie Ryu, the founder and CEO, stated that the funds are earmarked for strategic growth initiatives. The primary goal is to accelerate expansion across all major market segments. The company plans to use the investment to:
- Expand its sales force to drive growth in new and existing markets.
- Invest in product development and optimization for different channels.
- Strengthen its presence in retail, foodservice, and industrial partnerships.
This financial boost comes at a crucial time, allowing the company to build on its momentum and capture a larger market share.
Focus on Whole Foods and Clean Labels
In a market often crowded with highly processed options, The Jackfruit Company stands out by championing simplicity. Its products, sold under the Jack & Annie’s brand, are made from jackfruit, a tropical fruit with a naturally meaty texture. This allows for a short and easy-to-understand ingredient list.
This “clean label” approach directly meets the growing consumer demand for healthier, whole-food alternatives. Ryu emphasized that consumers are increasingly seeking foods that contribute to a healthier lifestyle. The company’s products, which include analogues for pork, chicken, and beef, are trusted because they originate from natural, plant-based ingredients. Jack & Annie’s offerings are already available in over 6,000 retail stores across the U.S. and Canada, including major retailers like Whole Foods.
Strategic Moves into Mainstream Foodservice
Beyond its retail success, The Jackfruit Company has made significant inroads into the foodservice industry. A key achievement is its partnership with the fast-casual chain Smashburger. Earlier this year, Smashburger permanently added a jackfruit patty to its menu in all 235 locations.
This move signals a growing acceptance of jackfruit-based products in mainstream dining. The company provides B2B clients with seasoned jackfruit ingredients, making it simple for restaurants to add versatile and flavorful plant-based options to their menus.
| Product Line | Target Channel | Availability |
| Jack & Annie’s (Consumer Brand) | Retail | 6,000+ Stores in U.S. and Canada |
| Seasoned Jackfruit (B2B Focus) | Foodservice | Available in Restaurant Chains |
Navigating a Challenging Plant-Based Market
The plant-based food industry has faced headwinds recently, with sales slowing after a period of intense growth. Some consumers have become wary of overly processed meat substitutes. However, The Jackfruit Company sees this as an opportunity.
Ryu is confident that the company’s focus on clean, whole-food ingredients positions it for strong growth despite industry-wide challenges. The company’s ability to secure significant funding when many competitors are struggling is a powerful testament to its unique market position and long-term potential. Its products offer a distinct, naturally meaty alternative that resonates with health-conscious consumers looking for sustainable and simple meal solutions.
