InvestoXpert, a leading real estate advisory firm in India, has launched an ambitious expansion strategy aimed at scaling its operations significantly. The company is set to hire over 200 new employees, open new offices in high-growth cities, and enter emerging markets like Ahmedabad and Dubai. This “Leveling Up” campaign is powered by successful digital partnerships and a multi-channel marketing approach, positioning InvestoXpert for a new phase of growth in the real estate sector.
The “Leveling Up” Campaign to Boost Workforce and Presence
InvestoXpert is kicking off a massive recruitment drive as a cornerstone of its growth plan. The company aims to bring over 200 new professionals on board to strengthen its teams and enhance service delivery. This hiring initiative is strategically aligned with the opening of a new office in East Pune and further expansion in Bangalore.
According to Dev Makkar, AVP of Marketing, this move is a direct response to the rising demand for real estate advisory services in India’s major urban hubs. “We are seeing a tremendous opportunity to engage with investors and homeowners in these rapidly growing cities,” he said. By expanding its team, InvestoXpert hopes to solidify its leadership in both the residential and commercial property markets.
The campaign isn’t just about adding numbers; it’s a calculated strategy to build a robust operational foundation for future growth. The company is preparing to handle increased business volume and customer engagement as it scales.
Strategic Tech Partnerships Drive 80% Revenue Surge
A key factor behind InvestoXpert’s recent success is its collaboration with tech giants Google and Meta. These partnerships have been instrumental in the company achieving an impressive 80% increase in revenue for the fiscal year 2023-24. By utilizing advanced digital advertising tools, the firm has been able to run highly targeted campaigns that connect directly with potential property buyers.
Its status as a Google Premier Partner gives InvestoXpert access to exclusive tools, support, and valuable insights into consumer behavior. This allows for more refined ad targeting and efficient budget allocation. “Our partnership with Google and Meta has allowed us to maximize ad reach while managing costs effectively,” Makkar explained. This data-driven approach has enabled the company to reach a wider audience and improve conversion rates.
Evolving Marketing with a Digital and Offline Mix
While digital advertising remains central to its strategy, InvestoXpert is now adopting a more balanced media approach to reach a broader demographic. The company is integrating traditional marketing methods with its successful online campaigns to build a stronger brand presence, especially in new and expanding markets.
This blended strategy ensures the company can connect with diverse audiences, from young, tech-savvy investors to older clients who may respond better to offline channels. The evolving marketing mix includes:
- Digital Campaigns: Leveraging AI and data analytics for precision targeting.
- Outdoor Advertising: Billboards and other physical ads in key urban areas like Ahmedabad.
- Event Sponsorships: Connecting with local communities through events like Ekam and Maha Property Day.
- Influencer Marketing: Using both national and hyperlocal influencers for upcoming festive campaigns.
This dual approach allows the company to build trust and brand recognition on multiple fronts, from online platforms to on-the-ground community events.
Expansion into New High-Potential Markets
Looking ahead, InvestoXpert has identified Ahmedabad and Dubai as its next target markets for expansion. These cities were chosen for their strong growth potential and surging demand in the real estate sector. Ahmedabad is a rapidly growing economic hub in India, while Dubai offers access to a booming international property market.
The company plans to establish a strong presence in these regions through local partnerships and tailored marketing campaigns. This move is part of a broader vision to bring trusted real estate advisory services to high-demand areas. “These markets align with our vision of bringing trusted real estate advisory to regions where demand is surging,” stated Makkar.
| Market | Focus Area | Strategic Approach |
|---|---|---|
| Pune | Residential & Commercial | New office opening and team expansion |
| Bangalore | Tech-Friendly Residential | Strengthening footprint and localized marketing |
| Ahmedabad | Residential & Commercial | New market entry with a blended media strategy |
| Dubai | International Real Estate | Future expansion through strategic local partnerships |
This strategic expansion underscores InvestoXpert’s commitment to capturing new market share while continuing to empower property seekers with reliable and expert advice.
