Amazon is a global giant in e-commerce and cloud computing, but have you ever wondered about the sheer volume of money it generates? The company’s income is so vast that breaking it down by the month, day, or even hour reveals just how massive its operations are. This guide explores Amazon’s latest revenue figures, showing how it earns billions through its diverse business segments, from online shopping to web services.
A Breakdown of Amazon’s Annual Revenue
Amazon’s yearly income is truly staggering. Based on recent 2024 figures, the company reported a total annual revenue of approximately $524.90 billion. This massive sum isn’t just from selling products online. It’s a combination of its global retail sales, the highly successful Amazon Web Services (AWS), a rapidly growing advertising business, and subscriptions like Amazon Prime.
To truly grasp this number, consider that Amazon’s annual revenue is larger than the entire Gross Domestic Product (GDP) of many countries. This financial power is built on a smart strategy of combining multiple, powerful income streams under one roof.
How Much Does Amazon Make Per Month?
When we break down the yearly figure, we get a clearer view of the company’s consistent cash flow. By dividing the annual revenue by 12, we can see that Amazon generates about $43.74 billion every single month.
This monthly earning is more than what many other Fortune 500 companies make in an entire quarter. It shows how Amazon maintains an incredibly steady income throughout the year, even outside of major shopping holidays. Of course, months like November and December see even higher revenue due to the holiday shopping rush.
The Daily and Hourly Revenue is Mind-Blowing
The numbers become even more impressive when you look at them on a daily basis. Dividing the annual revenue by 365 days, we find that Amazon earns approximately $1.44 billion per day. This means that in just one day, Amazon generates more revenue than most companies can hope to achieve in a full year.
Special sales events push this daily average even higher. For example, Prime Day, Amazon’s exclusive two-day shopping event, generated over $12.9 billion in sales in 2024 alone.
Let’s break it down even further to see what the company makes in smaller timeframes.
| Timeframe | Estimated Revenue |
| Per Year | $524.90 Billion |
| Per Month | $43.74 Billion |
| Per Day | $1.44 Billion |
| Per Hour | $60 Million |
Earning $60 million an hour is the same as making about $1 million every single minute. This incredible rate highlights the sheer scale and efficiency of Amazon’s global operations.
What are the Key Drivers of Amazon’s Income?
Amazon’s massive revenue doesn’t come from a single source. It’s powered by several dominant business segments that work together to create a powerful financial engine. Each part of the company plays a crucial role in its overall success.
The primary sources of its income are well-diversified, protecting the company from downturns in any single market.
- E-commerce Dominance: The online retail marketplace is the foundation of Amazon. It controlled over 37.8% of the U.S. e-commerce market in 2024, making it the undeniable leader.
- Amazon Web Services (AWS): This cloud computing division provides services to millions of businesses, from small startups to government agencies.
- Advertising Services: Amazon has become a major player in digital advertising, allowing brands to promote products directly to consumers on its platform.
- Subscriptions: Services like Amazon Prime, with over 200 million members, create a steady and predictable stream of revenue through monthly and annual fees.
These pillars ensure that Amazon has multiple avenues for growth and profitability, making its business model incredibly resilient.
Is Retail Amazon’s Most Profitable Segment?
Many people assume that Amazon’s retail business is its most profitable part, but that’s not the case. While e-commerce brings in the largest share of revenue, it operates on very thin profit margins.
The true profit engine for Amazon is Amazon Web Services (AWS). In recent years, AWS has consistently contributed a huge portion of the company’s total operating profit. For instance, in just the fourth quarter of 2024, AWS generated over $22 billion in revenue. This segment is far more profitable than the retail side, and its success is a key reason for Amazon’s overall financial strength.
How Seasonal Trends Affect Amazon’s Earnings
Like any retail-focused company, Amazon’s revenue is influenced by seasonal shopping trends. The company sees significant spikes in earnings during key periods throughout the year. The fourth quarter, which includes November and December, is by far the most lucrative.
During this holiday season, events like Black Friday and Cyber Monday drive a massive surge in sales. In Q4 2024, Amazon’s revenue topped $149 billion, which was nearly 28% of its total for the entire year. Other important events include Prime Day in July and the back-to-school shopping season in August, both of which provide substantial boosts to its quarterly earnings.
Frequently Asked Questions about Amazon’s Revenue
How much does Amazon make in a year?
As of 2024, Amazon’s reported annual revenue was approximately $524.90 billion. This figure includes all of its business segments, such as retail, AWS, advertising, and subscriptions.
What is Amazon’s average daily income?
On average, Amazon makes about $1.44 billion per day. This number can be even higher during peak shopping periods like the holiday season or its Prime Day event.
Which part of Amazon makes the most profit?
Amazon Web Services (AWS) is the company’s most profitable segment. Although the e-commerce division generates more overall revenue, AWS has significantly higher profit margins.
How much money does Prime Day generate?
Prime Day is a massive sales event for Amazon. In 2024, the two-day event generated more than $12.9 billion in sales, providing a major boost to the company’s third-quarter revenue.
What percentage of revenue comes from AWS?
AWS contributed over 16% of Amazon’s total revenue in 2024. More importantly, it is a key driver of the company’s overall profitability due to its high margins.
