Sioux Falls’ Empire Mall is shaking things up with the introduction of Mulberry Market, a vibrant space dedicated to local and regional entrepreneurs. This fresh addition aims to transform the traditional mall experience by spotlighting unique, homegrown businesses.
A New Hub for Local Vendors
Mulberry Market isn’t just another tenant; it’s a game-changer for the mall. Jamie Bendewald, the owner, shared his excitement, “Actually the Mall has really never had anything like this at all in the Mall. So we’re kind of the first people to come just bring something like this with multiple vendors and different people in here.”
With around 50 vendors setting up shop, the market offers a diverse range of products. Bendewald emphasized the opportunity this creates for artisans who previously showcased their work at craft fairs. “You could see them maybe at craft shows, craft fairs but this gives them a full-time, all year long, to be able to make their products and show them.”
The variety is impressive. From handmade jewelry and custom woodworking to innovative 3D printed items and unique magnets, there’s something for everyone. This diversity not only enriches the mall’s offerings but also fosters a sense of community among shoppers and vendors alike.
- Unique Offerings: Handcrafted jewelry, custom woodworking, 3D printed items, unique magnets
- Support Local: Promotes regional artisans, fosters community connections
- Year-Round Presence: Provides consistent exposure beyond seasonal fairs
Impact on Holiday Shopping
As the holiday season approaches, Mulberry Market is set to become a go-to spot for shoppers seeking distinctive gifts. Dan Geis, Empire Mall General Manager, highlighted the strategic timing, “To bring more locals to the Mall is outstanding. We have great locals already, local businesses. So, really happy that they’re here.”
The convenience of having multiple local vendors under one roof means shoppers can find a wide array of gifts without leaving the mall. Whether you’re hunting for a one-of-a-kind piece or supporting small businesses, Mulberry Market offers the perfect solution.
Here’s a quick look at what shoppers can expect this holiday season:
| Category | Number of Vendors | Types of Products |
|---|---|---|
| Apparel | 10 | Handmade clothing, accessories |
| Home Goods | 8 | Custom furniture, decor items |
| Technology | 5 | 3D printed gadgets, electronics |
| Art & Crafts | 12 | Paintings, sculptures, crafts |
| Unique Gifts | 15 | Personalized items, novelty gifts |
This table showcases the extensive variety available, ensuring that every shopper finds something special. The presence of Mulberry Market is expected to draw more foot traffic to Empire Mall, benefiting all retailers within the complex.
Bendewald added, “I mean, we have anywhere from clothes to woodworking to 3D printing to magnets, to I don’t know. There’s just about anything you could find in here. So it’s just kind of cool, anyone could come, you could probably get all your Christmas shopping done in one spot.”
Previously located near the Marion intersection, Mulberry Market is now a permanent fixture at Empire Mall, marking the end of an era as the former location closes its doors at the end of the month. This move signifies a stronger commitment to supporting local businesses and enhancing the shopping experience for the community.
Geis concluded, “Bringing in more options for mall-goers wanting to shop small this holiday season is a big win for everyone. It’s not just about shopping; it’s about connecting with the people who make our community unique.”
