In 2025, travelers are looking for more than just a simple vacation. Based on insights from industry leaders like Expedia and Stayz, the new year is all about smarter, more meaningful journeys. People are seeking unique experiences, whether that means finding hidden gems, relaxing completely, or connecting with nature. These emerging travel trends show a shift towards personal fulfillment, smart budgeting, and making every trip an unforgettable story.
Detour Destinations and the Rise of the Side Trip
The era of the single-stop vacation is fading. Today’s travelers are discovering the magic of the detour, venturing just beyond popular tourist hubs to find authentic and less crowded experiences. While classic cities remain on the list, the real adventure often lies a short journey away.
This trend is about adding depth to a trip by exploring a nearby, lesser-known area. Instead of spending an entire week in a bustling metropolis, travelers are taking a day or two to see what’s just outside the city limits. These detours offer a fresh perspective and often lead to the most memorable parts of a vacation.
These side trips are not just random stops; they are curated experiences that complement the main destination. A trip to Paris can be enhanced with a visit to the Champagne region, and a stay in Los Angeles can be balanced with a relaxing escape to Santa Barbara.
| Main Destination | Detour Destination | What to Expect |
|---|---|---|
| Paris, France | Reims, France | World-class vineyards and champagne tours |
| Milan, Italy | Brescia, Italy | Rich culture and art without the large crowds |
| Cancun, Mexico | Cozumel, Mexico | Relaxed beaches and beautiful coral reefs |
| Los Angeles, CA | Santa Barbara, CA | A peaceful coastal retreat from city life |
JOMO Getaways and Why Doing Less is the New More
Forget the fear of missing out. In 2025, the “Joy of Missing Out” (JOMO) is taking over. This trend is all about embracing low-effort vacations where the goal is to relax and reconnect, not to see every single landmark. It’s a move away from jam-packed itineraries and toward genuine rest.
A recent survey from Stayz revealed that nearly half of all Australians are opting for these tranquil trips. The focus is on spending quality time with loved ones in a comfortable, secluded setting, free from the pressures of a typical tourist schedule.
These getaways are perfect for unwinding and recharging. Instead of rushing from one activity to another, JOMO travelers might spend their days reading, talking, or simply enjoying the view. Top spots for this kind of travel include:
- Hamilton Island, Australia: Offers stunning coastal scenery that can be enjoyed without planning any excursions.
- Redhill, Victoria: A quiet, rural retreat ideal for unplugging from technology and daily stress.
- Hunter Valley, NSW: A peaceful wine country escape perfect for slow-paced enjoyment.
With thousands of rental properties available, finding a private spot to disconnect and bond with family or friends has never been easier.
Season Swapping as a Smart Way to Save and Explore
As travel costs continue to rise, savvy travelers are finding clever ways to make their budgets stretch further. One of the most popular strategies for 2025 is “season swapping,” which means visiting a destination during its off-season. This not only cuts costs but also offers a completely new way to experience a familiar place.
According to travel experts at Wotif, travelers can save up to 30% by embracing off-season travel. This approach helps avoid the large crowds and high prices that come with peak season, making for a more relaxed and affordable trip.
For example, instead of visiting a ski resort in the winter, some are exploring the same mountains in the summer for hiking and mountain biking. This provides a different kind of adventure without the winter rush. Destinations like Cairns and Darwin in Australia are also great for season swapping, offering unique experiences and better deals during their off-peak months.
Set-Jetting and Phenomena-Lists for Travel with a Purpose
Modern travelers are increasingly seeking trips with a clear purpose, and two major trends are leading the way: “set-jetting” and “phenomena-list” travel. Set-jetting is the trend of visiting the real-life filming locations of popular TV shows and movies.
Shows like *White Lotus* have caused a huge surge in tourism to Sicily, while *Yellowstone* has put Montana on the bucket list for many fans. This trend allows people to step into the world of their favorite stories, combining the magic of entertainment with the thrill of exploration. As new seasons of hit shows are released, destinations from Paris to the American West are preparing for an influx of fans.
Similarly, “phenomena-list” travel involves planning trips around spectacular natural events. Travelers are flocking to see everything from lunar eclipses in dark sky parks to the glowing bioluminescent waters in Florida. These trips are about witnessing the awe-inspiring power of nature and creating once-in-a-lifetime memories.
Food-Focused Travel From Goods Getaways to Dine-Inn
The culinary experience has become a central part of travel in 2025. One growing trend is “Goods Getaways,” where travelers seek out authentic, local food products to bring home. Forget generic souvenirs; the new must-have items are things like Japanese matcha, Costa Rican coffee, or Italian olive oil, often sourced directly from local producers.
At the same time, the “Dine-Inn” trend is changing how travelers choose their accommodations. Hotels are no longer just a place to sleep; they are becoming culinary destinations in their own right. Many hotels are now offering gourmet dining experiences that rival top standalone restaurants, making the food a key reason to book a stay.
In Sydney, The Sydney Common at Sheraton Grand serves up modern Australian dishes, while Terasu at Ardo in Townsville offers a Japanese-inspired menu with waterfront views. These establishments are proving that you don’t have to leave your hotel to have an amazing meal.
One-Click Trips and How Social Media is Shaping Travel Plans
In 2025, travel inspiration and planning are becoming more seamless than ever, thanks to social media. “One Click Trips” is an emerging trend where influencers curate entire travel itineraries that their followers can book with a single click. This removes the stress and time involved in planning a complex trip from scratch.
Expedia is leaning into this trend with its new Travel Shop, set to launch in 2025. This platform will allow users to browse and book trips recommended by their favorite travel influencers.
If you see an influencer exploring the streets of Tokyo or the beaches of Greece, you can book a nearly identical trip, including their recommended hotels, restaurants, and activities. This trend streamlines the booking process, turning social media inspiration into a reality with minimal effort.
Frequently Asked Questions
What is a JOMO getaway?
A JOMO (Joy of Missing Out) getaway is a low-effort vacation focused on relaxation and connection rather than sightseeing. The goal is to unwind and recharge in a tranquil setting without a packed schedule.
How can season swapping save me money on travel?
Season swapping involves visiting a destination during its off-season when there are fewer tourists. This often results in lower prices for flights and accommodations, with potential savings of up to 30%.
What are detour destinations?
Detour destinations are lesser-known locations situated near popular tourist hubs. Visiting them allows travelers to have more unique, authentic experiences while avoiding the large crowds of the main city.
What is set-jetting?
Set-jetting is the travel trend of visiting the real-life filming locations of popular movies and TV shows. It allows fans to immerse themselves in the worlds of their favorite on-screen stories.
Are influencer-curated trips a good idea?
Influencer-curated trips, or “One Click Trips,” can be a great option for those who want a well-planned vacation without the hassle of research. They offer a streamlined way to book a trip based on recommendations from a trusted source.
