Korean snack brand Bibigo is changing the game for food influencers with its new Dashboard Kitchen. This innovative, fully functional kitchenette is designed to fit inside a car, allowing creators to cook, film, and review food on the go. The move taps into viral social media trends, blending convenience with high-quality content creation and positioning Bibigo at the forefront of mobile culinary experiences.
A Creative Twist on Mobile Content Creation
Drawing inspiration from early 2000s car customization shows, Bibigo has developed a practical tool for the modern digital age. The Dashboard Kitchen is not just a novelty item; it’s a strategic move to engage with the creator economy in a unique and memorable way.
Bibigo’s VP of Marketing, Federico Arreola Carrazco, emphasized the brand’s goal to merge creativity with convenience. He stated, “The Dashboard Kitchen brings together two very fun and creative social media trends to showcase just how delicious and customizable our dumplings are.”
This initiative directly addresses the growing trend of influencers creating content in their vehicles, offering them a professional setup to elevate their food reviews and recipes. It’s a clever way for Bibigo to embed its products naturally into viral content streams.
What’s Inside the Dashboard Kitchen?
The setup is thoughtfully designed to provide influencers with everything they need to produce visually appealing and professional-grade content from their car. Each component serves a specific purpose, from cooking to filming.
The mobile kitchen comes equipped with several key features that cater to the needs of a food content creator.
- State-of-the-Art Hot Plate: This ensures that products like Bibigo’s dumplings can be cooked perfectly every time, right in the vehicle.
- Integrated LED Lighting: Good lighting is crucial for food content, and this feature helps creators capture their meals in the best possible way, day or night.
- Compact Microwave: For added versatility and speed, the microwave allows for quick heating of various food items.
- Stability-Controlled Eating Tray: A common challenge for car-based content is keeping things steady. This specialized tray prevents spills and mishaps during filming.
Together, these tools empower influencers to move beyond simple taste tests and create more dynamic and engaging cooking content on the go.
TikTok Star Tommy Winkler Takes the Wheel
To launch the Dashboard Kitchen, Bibigo collaborated with renowned TikTok food influencer Tommy Winkler. Winkler was the first to feature the mobile kitchen, demonstrating its capabilities to his massive audience. His videos have already set a high bar for how this tool can be used creatively.
This partnership is a natural fit, as Bibigo’s steamed dumplings have already become a viral sensation on TikTok, gathering over 250 million views in the last year alone. By leveraging a top creator like Winkler, Bibigo ensures its innovative product reaches its target audience of social media-savvy food lovers.
See it Live at FoodieCon and Future Availability
For those eager to see the Dashboard Kitchen in person, Bibigo will be showcasing it at FoodieCon, a major event within the New York City Wine & Food Festival. This will give other influencers and food enthusiasts a firsthand look at how it works and the quality of content it can help produce.
While the Dashboard Kitchen has generated significant buzz, it is not yet available for public purchase. However, Bibigo has confirmed that it plans to make the innovative setup accessible to consumers soon. This move could pioneer a new category of products for content creators and foodies who enjoy creating on the move.
