Thursday, November 6, 2025

PepsiCo Beats Wall Street, but U.S. Shoppers are Pulling Back

PepsiCo reported strong second-quarter earnings that surpassed Wall Street’s expectations, but a closer look reveals a worrying trend. U.S. shoppers are buying fewer of its snacks and drinks. While revenue and adjusted profits beat forecasts, a significant drop in net income and declining sales volumes show that consumer caution is beginning to impact the global giant. The company’s stock still saw a slight increase, suggesting investors focused on the positive headline figures.

A Closer Look at the Quarter’s Performance

On the surface, PepsiCo’s second quarter looked like a clear success. The company beat analyst predictions for both revenue and adjusted earnings per share. This positive result was largely driven by price increases that helped boost the top line even as the number of items sold went down.

However, the underlying health of the business showed signs of strain. Net income fell sharply to $1.26 billion, a significant decrease from the $3.08 billion reported in the same quarter last year. This signals that rising costs and other pressures are eating into the company’s actual profits.

MetricReported by PepsiCoExpected by Wall Street
Adjusted Earnings Per Share$2.12$2.03
Revenue$22.73 Billion$22.27 Billion
Global Food Volume-1.5%Not specified
Global Drink VolumeFlatNot specified

This data shows a disconnect between the financial results and what’s happening on store shelves. While money coming in is up, the amount of product going out is not.

U.S. Shoppers are Buying Less

The most significant challenge for PepsiCo is coming from its home market. In North America, food volumes, which include popular brands like Frito-Lay and Quaker, dropped by 1%. The beverage side saw an even bigger dip, with drink volumes shrinking by 2%.

This means fewer bags of Doritos and bottles of Pepsi are making it into shopping carts across the United States. CEO Ramon Laguarta acknowledged the trend but tried to ease investor concerns, stating that domestic trends are showing signs of improvement. He highlighted some successful products that are bucking the trend.

Despite the overall slowdown, there were some bright spots for the beverage giant.

  • Pepsi Zero Sugar continued its impressive run with double-digit volume growth.
  • The original Pepsi drink also saw its volume increase during the quarter.
  • Overall organic revenue, which adjusts for currency changes and acquisitions, grew by 2.1%.

These successes, however, were not enough to offset the broader pullback from American consumers who are watching their spending more closely.

PepsiCo’s Plan to Tighten its Belt

In response to the shifting market, PepsiCo is taking steps to become a leaner and more efficient company. Executives are focused on cutting costs and getting more value out of their existing operations.

During the quarter, the company closed two manufacturing plants in North America related to its food business. This move is part of a broader strategy to streamline production and reduce overhead. The company is also reviewing its transportation and logistics networks to find savings and improve efficiency.

Marketing budgets are also under review. Instead of simply spending more, PepsiCo is re-evaluating where its marketing dollars go to ensure a better return on investment. The company is also working to break down internal silos, aiming for tighter integration between its food and beverage teams to eliminate redundant spending.

Holding Firm on Future Predictions

Even with the mixed results and clear challenges from cautious consumers, PepsiCo is standing by its financial forecast for the full year. The company reaffirmed its guidance, expecting adjusted earnings per share to be roughly flat compared to last year.

This confidence comes after the company had already lowered its expectations last quarter, citing global tariffs and economic uncertainty. The decision to hold the forecast steady suggests that management believes its cost-cutting measures and strategic shifts will be enough to navigate the current environment. The real test will be whether the next two quarters show a recovery in sales volume or a continued retreat by shoppers.

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