Instagram Expands Comment Filters for Creators with 100,000+ Followers

Instagram is rolling out new comment filtering tools for creators with large followings, offering fresh ways to manage and engage with their audiences. These features aim to help users sift through the flood of comments by sorting posts in ways that highlight the most relevant interactions.

New Ways to Sort Through Comments

If you’re one of those creators boasting over 100,000 followers, you’re in luck. Instagram’s latest update introduces three new comment filters:

• Top comments — prioritize comments that have sparked the most engagement

• Newest first — view the freshest comments at the top

• Follower count — sort comments by how many followers the commenter has

This expanded toolkit means creators no longer have to scroll endlessly through every remark on their posts. Instead, they can zero in on specific conversations or contributors based on engagement or reach. Think of it like having a spotlight that shines brightest on the chatter that matters most.

Tailored Tabs for Deeper Engagement

Beyond the new filters, all Instagram creators—no matter their follower count—can now use tabs to filter comments by groups like:

• People you follow

• Verified users only

• Subscribers only

These options aren’t just handy—they’re strategic. By highlighting comments from subscribers or verified users, creators can prioritize meaningful interactions with their core supporters. It’s like having a VIP lounge in your comment section where the conversations can lead to stronger connections and even more subscriptions.

Why This Matters to Creators

Let’s be real: managing comment sections can be a nightmare, especially when you’re juggling thousands of messages daily. This update could ease that headache by streamlining interaction and focusing your energy on comments that can help build community or boost your profile.

For example, if you notice that top comments tend to spark more discussion, you might want to reply more there. Or, by sorting comments from followers with large audiences, you could spot potential collaborators or influencers quicker.

It’s all about working smarter, not harder.

The Catch: You Need 100K Followers

However, here’s the kicker — these extra comment filters are only available to creators with at least 100,000 followers. It’s a pretty steep bar for most people, and it means many smaller creators won’t see these features anytime soon.

Of course, some smaller accounts might get tons of comments but still don’t qualify. Instagram’s threshold may seem arbitrary or unfair to those grinding to grow their communities. But hey, rules are rules, and for now, this is how Instagram’s playing it.

What This Means for the Future of Engagement

By giving larger creators tools to sift and engage better, Instagram is signaling where it thinks the future lies: in rewarding creators who have built significant followings and helping them maintain strong connections with their audiences.

It also pushes smaller creators to level up, hitting that follower milestone if they want these perks.

That said, this could also change the way conversations happen on posts. When creators can focus on comments from verified or subscribed users, smaller voices might get drowned out, or the comment section could feel less open.

In any case, Instagram’s trying to strike a balance between quality interaction and scalable engagement management.

Quick Look: Instagram’s New Comment Filters at a Glance

Whether you’re a creator with a massive fanbase or someone still building up your following, these new tools reflect Instagram’s focus on helping users prioritize meaningful interactions. For big creators, this means more control over conversations. For everyone else, it’s a reminder of the milestones to reach.

And honestly, who doesn’t want their best comments front and center?