Instagram is rolling out new comment filtering tools to help creators with large followings better manage interactions on their posts. These features are designed to sort through the noise, allowing users to focus on the most relevant or high-impact comments. The update provides exclusive sorting options for accounts with over 100,000 followers, while also offering new filtering tabs for all creators to improve community engagement and streamline their workflow.
What are the New Sorting Options for Large Creators?
If you have an Instagram account with more than 100,000 followers, you now have access to a powerful new toolkit for managing your comment section. This update introduces three specific filters designed to help you sift through thousands of comments more efficiently.
These tools allow you to prioritize comments based on different criteria, saving you from endlessly scrolling. The main goal is to help you spot the most important conversations happening on your posts.
The new sorting options include:
- Top comments: This filter brings comments with the most likes and replies to the top, showing you which discussions are generating the most buzz.
- Newest first: A straightforward option that displays the most recent comments first, helping you stay on top of the latest feedback.
- Follower count: This unique filter sorts comments based on the number of followers the commenter has, making it easier to identify other influencers or potential collaborators.
New Comment Tabs for All Creators
While some features are exclusive, Instagram has also released new filtering tabs for every creator, regardless of their follower count. These tabs help you focus on specific groups within your audience, fostering deeper connections with your most dedicated supporters.
You can now view comments from “People you follow,” which helps you see feedback from friends and creators you know. Other tabs let you filter for “Verified users only” or “Subscribers only.”
This allows creators to create a VIP-like experience in their comment section, prioritizing interactions with their paying subscribers or other public figures. It is a strategic way to build a stronger community and encourage more subscriptions.
Who Can Use the New Instagram Comment Filters?
The availability of these new tools depends entirely on your follower count. The most powerful sorting options are reserved for a specific tier of creators, while the general filtering tabs are available to everyone.
Here is a simple breakdown of the new features and who gets to use them.
| Filter Type | What It Does | Who Can Use It |
|---|---|---|
| Top comments | Shows comments with the most engagement | Creators with 100K+ followers |
| Newest first | Sorts comments by most recent | Creators with 100K+ followers |
| Follower count | Prioritizes comments by commenter’s followers | Creators with 100K+ followers |
| People you follow | Filters comments by people you follow | All creators |
| Verified users | Shows comments from verified accounts only | All creators |
| Subscribers | Lists comments only from subscribers | All creators |
How This Changes Engagement on Instagram
This update signals a clear move by Instagram to support its high-performing creators. By providing tools to manage high-volume engagement, the platform helps them maintain strong connections with their audience without getting overwhelmed. For these creators, it means working smarter, not harder.
However, the 100,000-follower requirement is a significant barrier for many. Smaller creators who also receive a lot of comments are left without these advanced tools, which may feel unfair. It also raises questions about whether this could make comment sections feel less open, as creators might focus more on verified users or large accounts, potentially drowning out smaller voices.
Ultimately, Instagram is trying to balance quality interaction with the realities of managing a massive online community. These new filters are a step toward more controlled and meaningful engagement for those at the top.
