Meghan Markle’s influence on fashion has always been undeniable. But with the launch of her Netflix show, “With Love, Meghan,” and her new ShopMy storefront, the Duchess of Sussex has turned that influence into a direct revenue stream. Fans are scrambling to buy everything from her cozy sweaters to her $40 Crocs, while critics are calling the venture “shameless.”
Clothing Items Sell Out Within Hours
Since the series debuted on Netflix on March 4, Markle’s outfits have been selling at an astonishing rate. Big-name brands like J.Crew, Jenni Kayne, Sézane, and Ulla Johnson have all seen a surge in sales thanks to her on-screen looks.
Lyndie Benson, CEO and founder of Bleusalt, shared that her company sold 300 T-shirts in just 24 hours after Markle was seen wearing one on the show. “She is in a league of her own,” Benson said.
Other brands have experienced similar sell-outs:
- La Ligne: 500 pairs of jeans sold in two weeks after Markle wore them.
- Crocs: The $40 clogs she wore while feeding chickens? Gone in several sizes within days.
- Jenni Kayne: A $395 sweater flew off the shelves.
- Ulla Johnson: A $950 dress saw a rapid spike in demand.
“They are like, ‘Meghan can’t do anything right. Also, I just bought her sweater!'” said Alexandra McCormick, a beauty brand director in Los Angeles.
ShopMy Storefront Sparks Mixed Reactions
On Monday, Markle launched a ShopMy storefront to showcase her “handpicked and curated collection.” The platform allows influencers to recommend products while earning commission on sales. Some items in her store come with affiliate links, meaning Markle will collect a percentage of the revenue.
This move, however, hasn’t been welcomed by all. Royal insiders have labeled it “crass” and “shameless,” arguing that a former royal capitalizing on their personal brand in this manner is unbecoming. A source close to Markle pushed back, stating that she wants to “thoughtfully share products she genuinely loves” while uplifting brands she believes in.
“For Meghan, it’s about authenticity — highlighting what truly supports her daily life as a mom, founder, and advocate,” the source told Page Six.
Home Goods Also Flying Off Shelves
It’s not just clothing that’s benefiting from Markle’s star power. Home goods featured in “With Love, Meghan” have also seen a significant boost in sales.
Amanda Dishaw, who runs the Meghan’s Mirror style archive, noted that within two weeks:
- Over 300 Le Creuset enamel dishes in Markle’s cream color choice were sold.
- Nearly 200 glass Crate & Barrel bowls flew off digital shelves after she used them to make yogurt parfait.
Susan Courter, the curator behind the What Meghan Wore blog, said her site’s traffic has jumped from 50,000 to 150,000 monthly page views since the show’s release. Even more telling? Readers snapped up over 80 pairs of lower-priced Saint Laurent sneaker dupes after she directed them to Quince.
What’s Next for Meghan’s Business Moves?
Markle’s ability to drive sales is clear. The question now is how far she will take this model.
With the success of her ShopMy page, it wouldn’t be surprising if she expanded into a full-fledged lifestyle brand, similar to Gwyneth Paltrow’s Goop. Some royal watchers believe this is just the beginning of a much bigger commercial strategy.
Critics might roll their eyes, but if the sales numbers are anything to go by, plenty of people are buying what Meghan is selling. And that’s something even the most skeptical observer can’t ignore.
