H!P, the innovative vegan chocolate brand, has launched a unique festive treat called ‘Figs in Blankets’. This limited edition oat milk chocolate bar combines sweet figs with a savory vegan bacon seasoning, creating a bold sweet-and-salty flavour. Developed by James Cadbury, a descendant of the famous chocolatier, the bar is a result of a competition by Amazon and The King’s Trust. It is available exclusively on Amazon for £3.50, just in time for the holiday season.
A Bold Flavour Combination for the Holidays
This festive season, H!P is challenging traditional chocolate norms with its ‘Figs in Blankets’ bar. The product offers a unique taste experience by blending the rich, natural sweetness of figs with a smoky, salty vegan bacon flavour. This daring combination is already creating a buzz among foodies and chocolate lovers.
The bar is crafted using oat milk, making it a perfect treat for vegans and those following a plant-based diet. H!P is tapping into the growing demand for dairy-free alternatives that do not compromise on flavour or creativity. This launch could be the start of a new trend in the gourmet chocolate market, where unexpected savory notes are paired with classic sweetness.
The Cadbury Legacy Behind the Innovation
Behind this modern creation is a name synonymous with chocolate: Cadbury. H!P was founded by James Cadbury, the great-great-great-grandson of the legendary John Cadbury. He brings his family’s rich heritage in confectionery and combines it with a fresh, contemporary vision.
“We wanted to create something that surprises and delights,” James Cadbury shared regarding the new product. This approach honours the Cadbury legacy of quality while pushing the boundaries with plant-based ingredients and inventive flavours. It’s a clear signal that the family’s passion for chocolate is evolving for a new generation of consumers.
How a Royal Competition Sparked the Idea
The concept for ‘Figs in Blankets’ was born from a creative challenge. The competition, which aimed to discover unique festive flavours, was a joint effort with a charitable goal.
The event was hosted by Amazon and The King’s Trust to encourage innovation while raising funds for the charity. H!P’s entry stood out among dozens of others for its originality and well-balanced taste. Key details of the competition included:
- Hosts: Amazon and The King’s Trust
- Notable Judges: Celebrity chef Levi Roots and H!P founder James Cadbury
- Purpose: To invent new festive treats and support a good cause
The judging panel, including experts like Levi Roots, was won over by the delightful contrast of sweet and salty in the ‘Figs in Blankets’ bar, securing its spot as the winning product.
Where to Buy and What to Expect
Chocolate enthusiasts eager to try this unconventional treat will need to head online. ‘Figs in Blankets’ is available exclusively on Amazon, making it a sought-after item for the festive period. The limited edition nature of the bar adds to its appeal, creating a sense of urgency for those wanting to sample it.
Priced at £3.50, it is positioned as an affordable luxury. The exclusivity and unique flavour profile make it an ideal stocking stuffer or a special treat for yourself during the holidays. Initial consumer reactions on social media and Amazon have been overwhelmingly positive, with many praising its creativity.
| Product Name | Figs in Blankets |
| Price | £3.50 |
| Availability | Amazon Exclusive |
| Main Ingredients | Oat Milk, Sweet Figs, Vegan Bacon Seasoning |
| Creator | H!P (James Cadbury) |
What This Means for the Future of Vegan Chocolate
The launch of ‘Figs in Blankets’ could be a pivotal moment for the vegan confectionery market. By successfully merging such distinct ingredients, H!P has shown that plant-based chocolate can be just as exciting and innovative as its traditional counterparts. This bold move is likely to inspire other brands to experiment with more adventurous flavour combinations.
This product appeals not only to the dedicated vegan community but also to curious foodies looking for new taste experiences. The success of this limited edition launch proves there is a strong market for creative, high-quality vegan treats. As consumers continue to seek out more plant-based options, the industry will likely see a rise in similarly inventive products that challenge expectations.
