Arthur Frommer, the travel writer who revolutionized tourism for everyday people with his guidebook “Europe on 5 Dollars a Day,” has passed away at 95. His death was caused by complications from pneumonia. For millions, Frommer’s practical advice transformed international travel from a distant dream into an affordable reality, opening up the world to generations of adventurers on a budget. His work democratized travel and left an indelible mark on the industry.
From a Soldier’s Guide to a Global Phenomenon
Frommer’s journey into the world of travel writing began unexpectedly during his service in the U.S. Army. Stationed in Europe in the 1950s, he spent his free time exploring the continent and documenting his experiences. He compiled his findings into a guide for his fellow soldiers, titled The GI’s Guide to Traveling in Europe.
The guide was a massive success among the troops. After returning to the United States to work as a lawyer, Frommer decided to create a version for civilians. In 1957, he self-published Europe on 5 Dollars a Day.
The book became an immediate bestseller, striking a chord with a postwar generation eager to see the world. Its release perfectly coincided with the beginning of affordable jet travel, creating a perfect storm that launched a new era of tourism.
A Philosophy of Authentic, Budget-Friendly Travel
At its heart, Frommer’s advice was simple yet revolutionary for its time. He encouraged travelers to skip the expensive five-star hotels and tourist-trap restaurants. Instead, he championed staying in modest guesthouses, eating at local cafes, and using public transportation.
Frommer famously believed that “Budget travel leads to a more authentic experience.” He argued that by avoiding luxury, travelers could immerse themselves in the local culture and form genuine connections with the people they met. His guidebooks were filled with poetic yet practical advice that made distant lands feel accessible.
Building, Losing, and Reclaiming an Empire
The runaway success of his first book allowed Frommer to leave his law career behind and build a publishing empire. The Frommer’s brand became the go-to source for reliable and budget-conscious travel advice for decades. The guidebooks evolved with the times, with titles later reflecting inflation, but the core message never changed: travel is for everyone.
The brand’s journey saw several ownership changes, including sales to Simon & Schuster and later Wiley Publishing. In 2012, Google acquired the Frommer’s brand and made the controversial decision to stop printing the iconic guidebooks.
In a remarkable move, Frommer, then 84 years old, bought back his brand from Google. He and his daughter, Pauline Frommer, relaunched the print series in 2013, ensuring his life’s work would continue for a new generation of travelers.
An Advocate’s Voice and Enduring Legacy
Beyond his guidebooks, Frommer was a vocal advocate for ethical and sustainable tourism. He was a sharp observer of the travel industry and was never afraid to share his opinions on its trends and shortcomings. His commitment to the average traveler was unwavering.
He was known for taking strong stances on various issues.
- He was a frequent critic of mega-cruise ships, questioning their environmental and cultural impact on destinations.
- He expressed deep skepticism about user-generated review platforms, warning that they could be easily manipulated.
- He coined the term “Trump Slump,” identifying a notable decline in tourism to the United States following the 2016 election.
Frommer’s legacy is carried on by his daughter Pauline, who continues to lead the family business. He is survived by his wife, Roberta Brodfeld, his daughter, and two granddaughters. His influence is felt every time a traveler chooses a local inn over a chain hotel, seeking the authentic connection he championed for over 60 years.
