InvestoXpert, a key player in the Indian real estate advisory industry, is ramping up its efforts to scale and transform its business with a series of bold moves. From major recruitment efforts and fresh office openings to high-profile partnerships with tech giants, the company is positioning itself for substantial growth in both existing and emerging markets. In an interview with Dev Makkar, AVP of Marketing, we explore the strategic plans and innovative campaigns driving InvestoXpert’s new phase of expansion.
Recruiting Talent for Real Estate Innovation
To support its ambitious “Leveling Up” campaign, InvestoXpert has kicked off a significant recruitment drive, aiming to onboard over 200 new employees. This hiring spree aligns with the company’s vision to scale operations, particularly in high-growth markets like Pune and Bangalore. By expanding its team, InvestoXpert hopes to meet the increasing demand for real estate advisory services and strengthen its position in both residential and commercial property sectors.
“Leveling Up” is more than just a recruitment campaign; it’s a growth strategy. With a new office in East Pune and plans to extend its footprint in Bangalore, InvestoXpert is readying itself for the increased interest in real estate investment across India’s urban centers. “We are seeing a tremendous opportunity to engage with investors and homeowners in these rapidly growing cities,” Makkar shares, adding that there are plans to push further into Ahmedabad and even international locations like Dubai in the future.
Powering Revenue Growth Through Strategic Partnerships
InvestoXpert’s collaborations with industry titans Google and Meta have already paid off, driving an 80% increase in revenue for the fiscal year 2023-24. These partnerships allow the company to leverage advanced digital advertising tools, offering highly targeted campaigns that directly engage property seekers. The company’s Google Premier Partner status also brings an added advantage: access to premium tools and support, along with insights into consumer behavior patterns that refine ad targeting.
“Our partnership with Google and Meta has allowed us to maximize ad reach while managing costs effectively,” Makkar explains. “Using data-driven advertising, we have been able to reach a broader audience, driving engagement and, ultimately, conversions.” With a significant portion of the marketing budget still focused on digital, the company is now eyeing a more balanced media approach, introducing offline efforts like outdoor advertising and event sponsorships to connect with localized audiences in cities like Ahmedabad and Bangalore.
Localized Events Driving Brand Presence
InvestoXpert is taking its presence beyond traditional channels through community events like Ekam and Maha Property Day. Such gatherings serve as an opportunity for direct engagement, allowing the company to showcase properties, offer exclusive deals, and build connections with potential buyers. These events are crucial, according to Makkar, because they bring a human touch to InvestoXpert’s brand, helping to build consumer trust and foster a sense of community.
By connecting with consumers on a personal level, these events provide a space where the brand’s values and expertise can be showcased directly. “It’s all about forming meaningful communities,” Makkar says. “Through events like these, we are able to bring property seekers together, answer their questions in real-time, and demonstrate our commitment to helping them find the perfect property.”
Digital-First Strategy With a Twist
While digital advertising remains at the core of InvestoXpert’s strategy, the media mix is evolving to incorporate traditional channels, especially in regions with a high demand for property. The company plans to balance its digital campaigns with outdoor ads and event sponsorships, targeting audiences in new markets such as Ahmedabad and expanding ones like Bangalore. This dual approach of blending digital with traditional ensures InvestoXpert can engage with a wider demographic, from tech-savvy investors to older audiences who may prefer offline channels.
The company also plans to leverage influencer marketing as part of its festive campaign, opting for a mix of hyperlocal and national influencers to ensure both regional resonance and broad awareness. Hyperlocal influencers will focus on specific regional audiences in cities like Pune and Bangalore, while national figures will help solidify the brand’s credibility on a larger scale. The blend of both strategies allows InvestoXpert to capitalize on the festive season, a critical time for real estate investment in India, with tailored offers and promotional events aimed at driving property sales.
Leveraging AI and Data for Precision Marketing
In the age of digital transformation, InvestoXpert relies heavily on AI and data analytics to optimize its marketing campaigns. The use of AI allows the company to analyze user behavior, predict trends, and fine-tune ad placements in real time, ensuring that its marketing budget yields maximum returns. “AI-driven insights enable us to create personalized content and direct our marketing spend to where it makes the most impact,” Makkar says.
For InvestoXpert, ROI goes beyond immediate sales figures. The company uses a variety of KPIs, from conversion rates and cost-per-lead to long-term brand value and customer acquisition costs. By focusing on sustainable growth and brand equity, InvestoXpert ensures its marketing efforts align with its broader objectives of building a trustworthy and lasting presence in the real estate sector.
Explainer Videos as a Key Educational Tool
One of InvestoXpert’s main objectives is to simplify real estate investment for consumers. Recognizing that many prospective buyers find real estate complex and intimidating, the company invests in explainer videos and engaging content to educate its audience. These videos break down the features and benefits of properties, making it easier for investors to understand the value of their potential investments.
“Explainer videos are invaluable,” Makkar notes. “They offer a simplified view of complex real estate offerings, helping potential buyers see the full picture and feel more confident in their decisions.” For InvestoXpert, this educational approach not only boosts engagement but also establishes a foundation of trust with property seekers.
Tailored Strategies for Residential vs. Commercial Markets
InvestoXpert customizes its marketing strategies to meet the needs of both residential and commercial property seekers. For residential properties, the focus is on lifestyle benefits and emotional appeals, while commercial properties emphasize return on investment, location benefits, and business growth potential. “Each market segment has unique demands, and our campaigns are carefully designed to address those nuances,” says Makkar.
Geographical preferences also play a significant role in shaping these campaigns. In Bangalore, the emphasis may be on tech-friendly residential communities, while in Ahmedabad, there’s a focus on both commercial and residential spaces that cater to the city’s economic growth. This tailored approach ensures that InvestoXpert resonates with its audience across different markets.
Eyeing New Markets: Ahmedabad and Dubai
As part of its “Leveling Up” campaign, InvestoXpert is targeting two distinct yet promising markets: Ahmedabad and Dubai. In Ahmedabad, demand for residential and commercial properties is on the rise, making it an ideal market for expansion. Dubai, on the other hand, offers international appeal and a booming real estate market. InvestoXpert plans to establish itself in these markets through local partnerships and strategic marketing.
The company’s expansion strategy isn’t just about growing in numbers; it’s about capturing market share in high-potential regions while staying true to its core mission of empowering property seekers. “We see great potential in Ahmedabad and Dubai,” Makkar states. “These markets align with our vision of bringing trusted real estate advisory to regions where demand is surging.”
