Life & Beauty Weekly is a multi-media program that delivers editorial content to women, ages 21 to 34, who seek new ideas for living a fulfilling life for themsleves and their families. It delivers information and practical advice in the areas of health, beauty, nutrition, relationships, family, and career. Guidance is also given on mastering life skills: managing time, finding happiness, helping others, maintaining a positive mental attitude and more.
Life & Beauty Weekly presents editorial content in a variety of formats including: feature articles, polls, quizzes, myth vs. reality, practical tips, and expert Q&As. Information and resources for this program are provided by independent experts and reliable sources. The stories are written by professional journalists.
Channels (updated weekly):
Feature Articles: Full-length feature stories provide insights and answers to matters of importance to this target audience. Articles appear in three channels: "Beautiful You," "Healthy You," and "Happy You." Articles cover life-enriching topics including: reverse hair damage, smart skin protection, organizing strategies, using technology, voluntourism, scrapbooking, and more.
Expert Q&A: Experts answer reader questions. Each question spotlights one woman's real-life dilemma -- which is relatable to all readers. Actionable solutions to the problem are provided.
Myth vs. Reality: This column debunks myths about body issues relating to skin, nails, hair, scalp, and more.
Interactive Quiz: This quiz engages readers by testing knowledge of health, beauty, culture, and lifestyle. Examples include:
- Does sunscreen expire?
- How many grams of fiber should you eat per day?
Interactive Poll: Readers see how their opinions compare to that of their peers on topics of beauty, health and style. Examples include:
- Hair Color: OK to DIY. --OR-- Go to a pro.
- Being Late: Just plain rude. --OR-- A fact of life.
Managing editor: Shana Aborn has more than 20 years experience as an editor and writer for women's publications. Formerly senior editor at Ladies Home Journal and deputy editor at MAMM, she has also written for such magazines and websites asParents, Working Mother, Family Circle, Woman’s Day and BettyConfidential.com.
Cynthia Hanson is a Philadelphia-based journalist who writes for many national publications, including Parents, American Baby and Ladies’ Home Journal (where she frequently contributes to the “Can This Marriage Be Saved?” column).
Elizabeth Brownfield has been on the editorial staffs of Metropolitan Home, Domino, Every Day With Rachael Ray and Martha Stewart Living Omnimedia. She is also a writer for TastingTable.com.
Catherine Ryan is a freelance writer and editor who writes about health, nutrition, beauty and green living for such magazines asSELF, Ode and Parents.
Jennifer Nelson is a Florida-based writer who writes about lifestyle and health issues for many publications and websites, including Glamour, Prevention, WebMD.com and MSNBC.com.
Valerie Kalfrin is a writer in the Tampa, Fla., area. Her work has appeared in The Tampa Tribune, Ladies’ Home Journal, Poynter.org and 83DegreesMagazine.com.
Tammy Gibson, founder of AMomInRedHighHeels.com, is a mother of two who offers up beauty and style tips for busy women who want to look effortlessly chic.
Lynn Langway is a former editor at Newsweek and Ladies’ Home Journal who writes about health and teaches journalism at New York University. Follow her on Twitter @travelcentricny.
Aly Walansky is the senior editor of LovingYou.com, the beauty and fashion editor for myGLOSS.com, a style columnist for SheKnows.com, and a contributor to The Huffington Post and About.com. She’s been rated one of the top beauty bloggers byNewBeauty Magazine and Star Magazine.